27 January 2025

Blackbird plc

(the "Company")

Nick Lisher joins executive team for elevate.io Go To Market implementation

Blackbird plc (AIM: BIRD), the technology licensor, developer and seller of market-leading cloud native video editing platform, Blackbird, and developer of the online collaborative video editing and content creation platform, elevate.io, gives an investor update (via video):

In the video Ian McDonough, the Company's Chief Executive Officer, interviews Nick Lisher, a Non-Executive Director of the Company, who has recently been appointed as a consultant to work on the Go To Market implementation for elevate.io. Ian and Nick make the following points: 

Go To Market

·    Nick's background is in helping fast growing consumer subscription technology such as Flo Health Inc, the world's largest health app, and early-stage technology companies such as Depop and Nextdoor

·    The Go To Market implementation will identify the growth levers to get elevate.io widely distributed

·    elevate.io is a pro video editing tool which is simple and easy to use.  The Go To Market implementation will also focus on getting elevate.io to as many user teams as possible

·    The total addressable market for elevate.io is huge due to it being online and collaborative

·    There has been a proliferation in the use of video within marketing, as:

o  over 90%¹ of businesses use video as a marketing tool; and

o  there are over 65 million² YouTube content creators

Product update

·    Continual improvements have been made to elevate.io since the last update, including:

o  new shape generator which helps users with graphics;

o  enhanced text features, including multi-line, line heights and line spacing; and 

o  performance improvements

·    New features and functionality are continually being added

·    The Company is on track to launch the payment gateway for elevate.io in Q1 2025

Sources:

¹ https://www.wyzowl.com/sovm-results-2024/

² https://www.demandsage.com/youtube-creator-statistics/

Contacts:

Blackbird plc                                                                                                   Tel: +44 (0)20 8879 7245

Ian McDonough, Chief Executive Officer

Stephen White, Chief Operating and Financial Officer

Allenby Capital Limited (Nominated Adviser and Broker)                             Tel: +44 (0)20 3328 5656

Nick Naylor / Piers Shimwell (Corporate Finance)

Amrit Nahal / Guy McDougall (Equity Sales and Corporate Broking)

About Blackbird plc

Blackbird plc operates in the fast-growing SaaS, Media and Entertainment and content creation markets.  Blackbird plc's patented technology allows for frame accurate navigation, playback, viewing and editing in the cloud and it has two products.

Blackbird^Ⓡ a market leading suite of cloud-native computing applications, is used by rights holders, broadcasters, sports and news video specialists, live events and content owners, post production houses, other mass market digital video channels and corporations.

elevate.io is the company's new online collaborative content creation platform currently in general release. elevate.io is built using Blackbird's core technology and is aimed at professional teams and the fast growing Creator Economy.

Blackbird plc also licences its core video technology, under its 'Powered by Blackbird' licensing model, enabling video companies to accelerate their path to true cloud business models.

www.blackbird.video www.linkedin.com/company/blackbird-cloud www.twitter.com/blackbirdcloud www.facebook.com/blackbirdplc www.youtube.com/c/blackbirdcloud

www.elevate.io