SSA Investments S.àr.l.

with registered address at 55, avenue Pasteur, L-2311 Luxembourg and registered with the Luxembourg Trade and Companies Register under number B 187251

 This notification concerns SSA Investments S.àr.l. ,a shareholder of  the Issuer, as a person closely associated with the following persons discharging managerial responsibilities:

Simon Arora, Chief Executive Officer and Director of the Issuer;

Bobby Arora, Group Trading Director, PDMR in relation to the Issuer's Group; and

Robin Arora, PDMR in relation to the Issuer's Group.

As SSA Investments S.àr.l. is beneficially owned by Simon, Bobby  and Robin Arora it qualifies as a PCA in the sense of article 3(1)(26)(d) of MAR

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B&M European Value Retail S.A.

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