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On 25 September 2025, Celebrus Technologies plc granted options over an aggregate of 432,616 ordinary shares to key employees under its Long Term Incentive Plan. This included 176,929 options for CEO Bill Bruno and 109,688 options for CFO Ash Mehta. All granted options have an exercise price of £0.02 per share and are subject to vesting conditions over a three-year period beginning 1 April 2025.
| Date | 26 Sept 2025 |
| Time | 07:00:13 |
| Category | Director/PDMR dealings |
| ID | 8938A |
26 September 2025
Celebrus Technologies plc
Grant of Awards under Long Term Incentive Plan
Celebrus Technologies plc (AIM: CLBS, "the Group", "Celebrus"), the AIM-listed data solutions provider, announces that on 25 September 2025, key employees were granted options over in aggregate 432,616 ordinary shares of two pence each in the Company ("Ordinary Shares").
The awards were made as set out below under the terms of the Celebrus Long Term Incentive Plan ("LTIP") and included the PDMRs listed below.
|
PDMR |
Number of Options
|
|
Bill Bruno |
176,929 |
|
Ash Mehta |
109,688 |
Vesting of awards is subject to the satisfaction over the three-year period, beginning 1 April 2025 of specified performance conditions, based on the Company's relative Total Shareholder Return (TSR) in respect of half of the award, and growth in Annual Recurring Revenue (ARR) in respect of the other half. Vesting criteria have been set as follows:
· TSR of no less than median performance against the selected benchmark for minimum vesting, with a sliding scale above this level, up to full vesting for top-quartile performance.
· 20% annual compound growth in Celebrus ARR** to achieve minimum award vesting, with a sliding scale above this level, up to full vesting at 25% compound growth, as shown in the calculation below . The awards will benefit from dividend equivalents in accordance with the LTIP Rules.
The awards are subject to an exercise price of £0.02 per share.
** 'ARR' (Annual Recurring Revenue, or 'Group ARR') is defined as the amount of revenue contracted at a point in time, derived from Celebrus software, and Celebrus and non-Celebrus managed services, that is expected to recur within the next twelve months. It excludes third-party software license revenue. 'Celebrus ARR' excludes non-Celebrus managed services from the total.
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Enquiries
Celebrus Technologies plc Bill Bruno, Chief Executive Officer Ash Mehta, Chief Financial Officer
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+44 (0) 1932 893333 |
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Cavendish (Nominated Adviser & Joint Broker) Julian Blunt / Edward Whiley, Corporate Finance Tim Redfern, Harriet Ward, Corporate Broking |
+44 (0) 20 7220 0500 |
About Celebrus Technologies plc
Celebrus sets the gold standard globally for improving marketing effectiveness and preventing fraud across all industries. We are laser-focused on improving the relationships between brands and consumers via better data. This means innovating better ways to manage digital identity and know your consumers, even when they are not logged in. Celebrus provides frictionless data capture across all digital channels and devices, ensures compliance by design, and ultimately makes digital data instantly usable wherever required. We thrive on solving complex digital data challenges to help businesses succeed.
Celebrus Technologies Plc is a global business operating in over 30 countries today. We are quoted on the AIM Market of The London Stock Exchange (CLBS).
For more information, please see www.celebrus.com
The relevant notifications set out below are provided in accordance with the requirements of Article 19 of the UK Market Abuse Regulation.
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1 |
Details of the person discharging managerial responsibilities/person closely associated |
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a) |
Name |
Bill Bruno |
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2 |
Reason for the notification |
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|
a) |
Position/status |
Chief Executive Officer |
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b) |
Initial notification/Amendment |
Initial notification |
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3 |
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
|||||
|
a) |
Name |
Celebrus Technologies Plc |
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b) |
LEI |
213800HP3XUS3KTGWT63 |
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4 |
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
|||||
|
a) |
Description of the financial instrument, type of instrument Identification code |
Options over Ordinary Shares of 2 pence each
ISIN: GB0001351955
|
||||
|
b) |
Nature of the transaction |
Grant of options under the terms of the Celebrus Long Term Incentive Plan ("LTIP") at an exercise price of £0.02 per share (176,929 shares). |
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|
c) |
Price(s) and volume(s) |
|
||||
|
d) |
Aggregated information
|
n/a (single transaction) |
||||
|
e) |
Date of the transaction |
25 September 2025 |
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f) |
Place of the transaction |
Outside of a trading venue |
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|
1 |
Details of the person discharging managerial responsibilities/person closely associated |
|||||
|
a) |
Name |
Ash Mehta |
||||
|
2 |
Reason for the notification |
|||||
|
a) |
Position/status |
Chief Financial Officer |
||||
|
b) |
Initial notification/Amendment |
Initial notification |
||||
|
3 |
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
|||||
|
a) |
Name |
Celebrus Technologies Plc |
||||
|
b) |
LEI |
213800HP3XUS3KTGWT63 |
||||
|
4 |
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
|||||
|
a) |
Description of the financial instrument, type of instrument Identification code |
Options over Ordinary Shares of 2 pence each
ISIN: GB0001351955
|
||||
|
b) |
Nature of the transaction |
Grant of options under the terms of the Celebrus Long Term Incentive Plan ("LTIP") at an exercise price of £0.02 per share (109,688 shares). |
||||
|
c) |
Price(s) and volume(s) |
|
||||
|
d) |
Aggregated information
|
n/a (single transaction) |
||||
|
e) |
Date of the transaction |
25 September 2025 |
||||
|
f) |
Place of the transaction |
Outside of a trading venue |
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