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Diageo plc announced that on September 3 and 4, 2026, Executive Committee members Alvaro Cardenas and Hannah Brooks had American Depositary Share (ADS) awards released under various long-term incentive plans. Following these awards, Cardenas and Brooks sold a combined total of 2,920 ADS at prices ranging from $90.36 to $90.71 to cover tax liabilities.
| Date | 7 Sept 2026 |
| Time | 17:25:30 |
| Category | Director/PDMR dealings |
| ID | 7468T |
Diageo plc
LEI: 213800ZVIELEA55JMJ32
Director/PDMR Shareholding
On 3 and 4 September 2026, various awards or options under the Diageo 2014 Long Term Incentive Plan, Diageo 2023 Long Term Incentive Plan or Diageo Exceptional Stock Award Plan have been released or exercised over American Depositary Shares.
The notifications below, which have been made in accordance with the requirement of the UK Market Abuse Regulation, provide further details.
James Edmunds
Deputy Company Secretary
7 September 2026
Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them
|
1. |
Details of the person discharging managerial responsibilities/person closely associated |
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|
a) |
Name |
Alvaro Cardenas |
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|
2. |
Reason for the notification |
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|
a) |
Position / status |
Member of the Executive Committee |
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|
b) |
Initial notification / amendment |
Initial notification |
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|
3. |
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
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|
a) |
Name |
Diageo plc |
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|
b) |
LEI |
213800ZVIELEA55JMJ32 |
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|
4. |
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
||||||||||
|
a) |
Description of the financial instrument Identification code |
American Depositary Shares
|
|||||||||
|
b) |
Nature of the transaction |
1. Release of award of American Depositary Shares under the Diageo Exceptional Stock Award Plan 2. Sale of shares to cover tax liabilities |
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|
c) |
Price(s) and volume(s) |
|
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|
d) |
Aggregated information - Aggregated volume |
N/A |
|||||||||
|
e) |
Date of transaction |
2026-09-03 |
|||||||||
|
f) |
Place of transaction |
1. Outside a trading venue 2. New York Stock Exchange (XNYS) |
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|
1. |
Details of the person discharging managerial responsibilities/person closely associated |
||||||||||
|
a) |
Name |
Alvaro Cardenas |
|||||||||
|
2. |
Reason for the notification |
||||||||||
|
a) |
Position / status |
Member of the Executive Committee |
|||||||||
|
b) |
Initial notification / amendment |
Initial notification |
|||||||||
|
3. |
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||||||||
|
a) |
Name |
Diageo plc |
|||||||||
|
b) |
LEI |
213800ZVIELEA55JMJ32 |
|||||||||
|
4. |
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
||||||||||
|
a) |
Description of the financial instrument Identification code |
American Depositary Shares
|
|||||||||
|
b) |
Nature of the transaction |
1. Release of award of American Depositary Shares under the Diageo Exceptional Stock Award Plan 2. Sale of shares to cover tax liabilities |
|||||||||
|
c) |
Price(s) and volume(s) |
|
|||||||||
|
d) |
Aggregated information - Aggregated volume |
N/A |
|||||||||
|
e) |
Date of transaction |
2026-09-04 |
|||||||||
|
f) |
Place of transaction |
1. Outside a trading venue 2. New York Stock Exchange (XNYS) |
|||||||||
|
1. |
Details of the person discharging managerial responsibilities/person closely associated |
||||||||||
|
a) |
Name |
Alvaro Cardenas |
|||||||||
|
2. |
Reason for the notification |
||||||||||
|
a) |
Position / status |
Member of the Executive Committee |
|||||||||
|
b) |
Initial notification / amendment |
Initial notification |
|||||||||
|
3. |
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||||||||
|
a) |
Name |
Diageo plc |
|||||||||
|
b) |
LEI |
213800ZVIELEA55JMJ32 |
|||||||||
|
4. |
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
||||||||||
|
a) |
Description of the financial instrument Identification code |
American Depositary Shares
|
|||||||||
|
b) |
Nature of the transaction |
1. Release of award of American Depositary Shares under the Diageo 2014 Long Term Incentive Plan 2. Sale of shares to cover tax liabilities |
|||||||||
|
c) |
Price(s) and volume(s) |
|
|||||||||
|
d) |
Aggregated information - Aggregated volume |
N/A |
|||||||||
|
e) |
Date of transaction |
2026-09-04 |
|||||||||
|
f) |
Place of transaction |
1. Outside a trading venue 2. New York Stock Exchange (XNYS) |
|||||||||
|
1. |
Details of the person discharging managerial responsibilities/person closely associated |
||||||||||
|
a) |
Name |
Hannah Brooks |
|||||||||
|
2. |
Reason for the notification |
||||||||||
|
a) |
Position / status |
Member of the Executive Committee |
|||||||||
|
b) |
Initial notification / amendment |
Initial notification |
|||||||||
|
3. |
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||||||||
|
a) |
Name |
Diageo plc |
|||||||||
|
b) |
LEI |
213800ZVIELEA55JMJ32 |
|||||||||
|
4. |
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
||||||||||
|
a) |
Description of the financial instrument Identification code |
American Depositary Shares
|
|||||||||
|
b) |
Nature of the transaction |
1. Release of award of American Depositary Shares under the Diageo 2023 Long Term Incentive Plan 2. Sale of shares to cover tax liabilities |
|||||||||
|
c) |
Price(s) and volume(s) |
|
|||||||||
|
d) |
Aggregated information - Aggregated volume |
N/A |
|||||||||
|
e) |
Date of transaction |
2026-09-04 |
|||||||||
|
f) |
Place of transaction |
1. Outside a trading venue 2. New York Stock Exchange (XNYS) |
|||||||||
|
1. |
Details of the person discharging managerial responsibilities/person closely associated |
||||||||||
|
a) |
Name |
Hannah Brooks |
|||||||||
|
2. |
Reason for the notification |
||||||||||
|
a) |
Position / status |
Member of the Executive Committee |
|||||||||
|
b) |
Initial notification / amendment |
Initial notification |
|||||||||
|
3. |
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||||||||
|
a) |
Name |
Diageo plc |
|||||||||
|
b) |
LEI |
213800ZVIELEA55JMJ32 |
|||||||||
|
4. |
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
||||||||||
|
a) |
Description of the financial instrument Identification code |
American Depositary Shares
|
|||||||||
|
b) |
Nature of the transaction |
1. Release of award of American Depositary Shares under the Diageo 2023 Long Term Incentive Plan 2. Sale of shares to cover tax liabilities |
|||||||||
|
c) |
Price(s) and volume(s) |
|
|||||||||
|
d) |
Aggregated information - Aggregated volume |
N/A |
|||||||||
|
e) |
Date of transaction |
2026-09-04 |
|||||||||
|
f) |
Place of transaction |
1. Outside a trading venue 2. New York Stock Exchange (XNYS) |
|||||||||