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Diageo plc announced that on September 3 and 4, 2026, Executive Committee members John O'Keeffe, Cristina Diezhandino, Dayalan Nayager, Dan Mobley, and Ewan Andrew had a total of 123,867 Ordinary Shares released under various incentive plans. Of these, 48,175 Ordinary Shares were subsequently sold by John O'Keeffe, Cristina Diezhandino, Dan Mobley, and Ewan Andrew at prices of £16.72 or £16.73 per share to cover tax liabilities.
| Date | 7 Sept 2026 |
| Time | 17:25:58 |
| Category | Director/PDMR dealings |
| ID | 7469T |
Diageo plc
LEI: 213800ZVIELEA55JMJ32
Director/PDMR Shareholding
On 3 and 4 September 2026, various awards or options under the Diageo 2014 Long Term Incentive Plan and the Diageo Exceptional Stock Award Plan have been released or exercised over Ordinary Shares.
The notifications below, which have been made in accordance with the requirement of the UK Market Abuse Regulation, provide further details.
James Edmunds
Deputy Company Secretary
7 September 2026
Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them
|
1. |
Details of the person discharging managerial responsibilities/person closely associated |
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|
a) |
Name |
John O'Keeffe |
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|
2. |
Reason for the notification |
||||||||||
|
a) |
Position / status |
Member of the Executive Committee |
|||||||||
|
b) |
Initial notification / amendment |
Initial notification |
|||||||||
|
3. |
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
||||||||||
|
a) |
Name |
Diageo plc |
|||||||||
|
b) |
LEI |
213800ZVIELEA55JMJ32 |
|||||||||
|
4. |
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
||||||||||
|
a) |
Description of the financial instrument Identification code |
Ordinary shares of 28 101/108 pence
|
|||||||||
|
b) |
Nature of the transaction |
1. Release of award of Ordinary Shares under the Diageo 2014 Long Term Incentive Plan 2. Sale of shares to cover tax liabilities |
|||||||||
|
c) |
Price(s) and volume(s) |
|
|||||||||
|
d) |
Aggregated information - Aggregated volume |
N/A |
|||||||||
|
e) |
Date of transaction |
2026-09-03 |
|||||||||
|
f) |
Place of transaction |
1. Outside a trading venue 2. London Stock Exchange (XLON) |
|||||||||
|
1. |
Details of the person discharging managerial responsibilities/person closely associated |
||||||||||
|
a) |
Name |
John O'Keeffe |
|||||||||
|
2. |
Reason for the notification |
||||||||||
|
a) |
Position / status |
Member of the Executive Committee |
|||||||||
|
b) |
Initial notification / amendment |
Initial notification |
|||||||||
|
3. |
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||||||||
|
a) |
Name |
Diageo plc |
|||||||||
|
b) |
LEI |
213800ZVIELEA55JMJ32 |
|||||||||
|
4. |
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
||||||||||
|
a) |
Description of the financial instrument Identification code |
Ordinary shares of 28 101/108 pence
|
|||||||||
|
b) |
Nature of the transaction |
1. Release of award of Ordinary Shares under the Diageo 2014 Long Term Incentive Plan 2. Sale of shares to cover tax liabilities |
|||||||||
|
c) |
Price(s) and volume(s) |
|
|||||||||
|
d) |
Aggregated information - Aggregated volume |
N/A |
|||||||||
|
e) |
Date of transaction |
2026-09-04 |
|||||||||
|
f) |
Place of transaction |
1. Outside a trading venue 2. London Stock Exchange (XLON) |
|||||||||
|
1. |
Details of the person discharging managerial responsibilities/person closely associated |
||||||||||
|
a) |
Name |
Cristina Diezhandino |
|||||||||
|
2. |
Reason for the notification |
||||||||||
|
a) |
Position / status |
Member of the Executive Committee |
|||||||||
|
b) |
Initial notification / amendment |
Initial notification |
|||||||||
|
3. |
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||||||||
|
a) |
Name |
Diageo plc |
|||||||||
|
b) |
LEI |
213800ZVIELEA55JMJ32 |
|||||||||
|
4. |
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
||||||||||
|
a) |
Description of the financial instrument Identification code |
Ordinary shares of 28 101/108 pence
|
|||||||||
|
b) |
Nature of the transaction |
1. Release of award of Ordinary Shares under the Diageo 2014 Long Term Incentive Plan 2. Sale of shares to cover tax liabilities |
|||||||||
|
c) |
Price(s) and volume(s) |
|
|||||||||
|
d) |
Aggregated information - Aggregated volume |
N/A |
|||||||||
|
e) |
Date of transaction |
2026-09-03 |
|||||||||
|
f) |
Place of transaction |
1. Outside a trading venue 2. London Stock Exchange (XLON) |
|||||||||
|
1. |
Details of the person discharging managerial responsibilities/person closely associated |
|||||||||||||
|
a) |
Name |
Cristina Diezhandino |
||||||||||||
|
2. |
Reason for the notification |
|||||||||||||
|
a) |
Position / status |
Member of the Executive Committee |
||||||||||||
|
b) |
Initial notification / amendment |
Initial notification |
||||||||||||
|
3. |
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
|||||||||||||
|
a) |
Name |
Diageo plc |
||||||||||||
|
b) |
LEI |
213800ZVIELEA55JMJ32 |
||||||||||||
|
4. |
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
|||||||||||||
|
a) |
Description of the financial instrument Identification code |
Ordinary shares of 28 101/108 pence
|
||||||||||||
|
b) |
Nature of the transaction |
1. Release of award of Ordinary Shares under the Diageo 2014 Long Term Incentive Plan 2. Sale of shares to cover tax liabilities |
||||||||||||
|
c) |
Price(s) and volume(s) |
|
||||||||||||
|
d) |
Aggregated information - Aggregated volume |
N/A |
||||||||||||
|
e) |
Date of transaction |
2026-09-04 |
||||||||||||
|
f) |
Place of transaction |
1. Outside a trading venue 2. London Stock Exchange (XLON) |
||||||||||||
|
1. |
Details of the person discharging managerial responsibilities/person closely associated |
|||||||||||||
|
a) |
Name |
Cristina Diezhandino |
||||||||||||
|
2. |
Reason for the notification |
|||||||||||||
|
a) |
Position / status |
Member of the Executive Committee |
||||||||||||
|
b) |
Initial notification / amendment |
Initial notification |
||||||||||||
|
3. |
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
|||||||||||||
|
a) |
Name |
Diageo plc |
||||||||||||
|
b) |
LEI |
213800ZVIELEA55JMJ32 |
||||||||||||
|
4. |
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
|||||||||||||
|
a) |
Description of the financial instrument Identification code |
Ordinary shares of 28 101/108 pence
|
||||||||||||
|
b) |
Nature of the transaction |
1. Release of award of Ordinary Shares under the Diageo Exceptional Stock Award Plan 2. Sale of shares to cover tax liabilities |
||||||||||||
|
c) |
Price(s) and volume(s) |
|
||||||||||||
|
d) |
Aggregated information - Aggregated volume |
N/A |
||||||||||||
|
e) |
Date of transaction |
2026-09-04 |
||||||||||||
|
f) |
Place of transaction |
1. Outside a trading venue 2. London Stock Exchange (XLON) |
||||||||||||
|
1. |
Details of the person discharging managerial responsibilities/person closely associated |
|||||||
|
a) |
Name |
Dayalan Nayager |
||||||
|
2. |
Reason for the notification |
|||||||
|
a) |
Position / status |
Member of the Executive Committee |
||||||
|
b) |
Initial notification / amendment |
Initial notification |
||||||
|
3. |
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
|||||||
|
a) |
Name |
Diageo plc |
||||||
|
b) |
LEI |
213800ZVIELEA55JMJ32 |
||||||
|
4. |
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
|||||||
|
a) |
Description of the financial instrument Identification code |
Ordinary shares of 28 101/108 pence
|
||||||
|
b) |
Nature of the transaction |
Release of award of Ordinary Shares under the Diageo Exceptional Stock Award Plan |
||||||
|
c) |
Price(s) and volume(s) |
|
||||||
|
d) |
Aggregated information - Aggregated volume |
N/A |
||||||
|
e) |
Date of transaction |
2026-09-04 |
||||||
|
f) |
Place of transaction |
Outside a trading venue |
||||||
|
1. |
Details of the person discharging managerial responsibilities/person closely associated |
|||||||
|
a) |
Name |
Dayalan Nayager |
||||||
|
2. |
Reason for the notification |
|||||||
|
a) |
Position / status |
Member of the Executive Committee |
||||||
|
b) |
Initial notification / amendment |
Initial notification |
||||||
|
3. |
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
|||||||
|
a) |
Name |
Diageo plc |
||||||
|
b) |
LEI |
213800ZVIELEA55JMJ32 |
||||||
|
4. |
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
|||||||
|
a) |
Description of the financial instrument Identification code |
Ordinary shares of 28 101/108 pence
|
||||||
|
b) |
Nature of the transaction |
Release of award of Ordinary Shares under the Diageo 2014 Long Term Incentive Plan |
||||||
|
c) |
Price(s) and volume(s) |
|
||||||
|
d) |
Aggregated information - Aggregated volume |
N/A |
||||||
|
e) |
Date of transaction |
2026-09-04 |
||||||
|
f) |
Place of transaction |
Outside a trading venue |
||||||
|
1. |
Details of the person discharging managerial responsibilities/person closely associated |
||||||||||
|
a) |
Name |
Dan Mobley |
|||||||||
|
2. |
Reason for the notification |
||||||||||
|
a) |
Position / status |
Member of the Executive Committee |
|||||||||
|
b) |
Initial notification / amendment |
Initial notification |
|||||||||
|
3. |
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||||||||
|
a) |
Name |
Diageo plc |
|||||||||
|
b) |
LEI |
213800ZVIELEA55JMJ32 |
|||||||||
|
4. |
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
||||||||||
|
a) |
Description of the financial instrument Identification code |
Ordinary shares of 28 101/108 pence
|
|||||||||
|
b) |
Nature of the transaction |
1. Release of award of Ordinary Shares under the Diageo Exceptional Stock Award Plan 2. Sale of shares to cover tax liabilities |
|||||||||
|
c) |
Price(s) and volume(s) |
|
|||||||||
|
d) |
Aggregated information - Aggregated volume |
N/A |
|||||||||
|
e) |
Date of transaction |
2026-09-04 |
|||||||||
|
f) |
Place of transaction |
1. Outside a trading venue 2. London Stock Exchange (XLON) |
|||||||||
|
1. |
Details of the person discharging managerial responsibilities/person closely associated |
||||||||||
|
a) |
Name |
Dan Mobley |
|||||||||
|
2. |
Reason for the notification |
||||||||||
|
a) |
Position / status |
Member of the Executive Committee |
|||||||||
|
b) |
Initial notification / amendment |
Initial notification |
|||||||||
|
3. |
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||||||||
|
a) |
Name |
Diageo plc |
|||||||||
|
b) |
LEI |
213800ZVIELEA55JMJ32 |
|||||||||
|
4. |
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
||||||||||
|
a) |
Description of the financial instrument Identification code |
Ordinary shares of 28 101/108 pence
|
|||||||||
|
b) |
Nature of the transaction |
1. Release of award of Ordinary Shares under the Diageo 2014 Long Term Incentive Plan 2. Sale of shares to cover tax liabilities |
|||||||||
|
c) |
Price(s) and volume(s) |
|
|||||||||
|
d) |
Aggregated information - Aggregated volume |
N/A |
|||||||||
|
e) |
Date of transaction |
2026-09-04 |
|||||||||
|
f) |
Place of transaction |
1. Outside a trading venue 2. London Stock Exchange (XLON) |
|||||||||
|
1. |
Details of the person discharging managerial responsibilities/person closely associated |
|||||||||||||
|
a) |
Name |
Ewan Andrew |
||||||||||||
|
2. |
Reason for the notification |
|||||||||||||
|
a) |
Position / status |
Member of the Executive Committee |
||||||||||||
|
b) |
Initial notification / amendment |
Initial notification |
||||||||||||
|
3. |
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
|||||||||||||
|
a) |
Name |
Diageo plc |
||||||||||||
|
b) |
LEI |
213800ZVIELEA55JMJ32 |
||||||||||||
|
4. |
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
|||||||||||||
|
a) |
Description of the financial instrument Identification code |
Ordinary shares of 28 101/108 pence
|
||||||||||||
|
b) |
Nature of the transaction |
1. Release of award of Ordinary Shares under the Diageo Exceptional Stock Award Plan 2. Sale of shares to cover tax liabilities |
||||||||||||
|
c) |
Price(s) and volume(s) |
|
||||||||||||
|
d) |
Aggregated information - Aggregated volume |
N/A |
||||||||||||
|
e) |
Date of transaction |
2026-09-04 |
||||||||||||
|
f) |
Place of transaction |
1. Outside a trading venue 2. London Stock Exchange (XLON) |
||||||||||||
|
1. |
Details of the person discharging managerial responsibilities/person closely associated |
|||||||||||||
|
a) |
Name |
Ewan Andrew |
||||||||||||
|
2. |
Reason for the notification |
|||||||||||||
|
a) |
Position / status |
Member of the Executive Committee |
||||||||||||
|
b) |
Initial notification / amendment |
Initial notification |
||||||||||||
|
3. |
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
|||||||||||||
|
a) |
Name |
Diageo plc |
||||||||||||
|
b) |
LEI |
213800ZVIELEA55JMJ32 |
||||||||||||
|
4. |
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
|||||||||||||
|
a) |
Description of the financial instrument Identification code |
Ordinary shares of 28 101/108 pence
|
||||||||||||
|
b) |
Nature of the transaction |
1. Release of award of Ordinary Shares under the Diageo 2014 Long Term Incentive Plan 2. Sale of shares to cover tax liabilities |
||||||||||||
|
c) |
Price(s) and volume(s) |
|
||||||||||||
|
d) |
Aggregated information - Aggregated volume |
N/A |
||||||||||||
|
e) |
Date of transaction |
2026-09-04 |
||||||||||||
|
f) |
Place of transaction |
1. Outside a trading venue 2. London Stock Exchange (XLON) |
||||||||||||