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20 December 2023

Eagle Eye Solutions Group PLC

("Eagle Eye" or the "Company")

Eagle Eye secures five-year contract with large North American pet retailer

Eagle Eye to support the customer's loyalty and promotions transformation, further strengthening the Group's position in North America

Eagle Eye, a leading SaaS company that creates digital customer connections enabling personalised, real-time marketing, announces that a large pet supply company in the United States (the "Customer"), has signed a five-year agreement to use Eagle Eye's AIR platform to power its new digital loyalty programme and increase its promotional capabilities.

The Customer, which operates more than 1,000 locations across North America and online, is launching an updated version of its existing loyalty programme, expected to go live in the first half of calendar 2024. It has selected Eagle Eye's AIR platform for its ability to facilitate a personalised loyalty programme at scale for its members, enabling deeper customer engagement and an increased share of wallet.

This is Eagle Eye's seventh customer in North America, reflecting the growing recognition within the region of the importance of personalised digital loyalty programmes.

Tim Mason, CEO of Eagle Eye, commented: "We are excited to be supporting the Customer in their re-imagined loyalty programme to increase customer engagement and retain loyalty through personalisation. This contract is another demonstration of our expanding international profile, the value of our offering and its appeal for large retailers across multiple retail sectors and geographies."

About Eagle Eye

Eagle Eye is a leading SaaS technology company enabling retail, travel and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel and personalised consumer marketing activities.

Eagle Eye AIR is a cloud-based platform, which provides the most flexible and scalable loyalty and promotions capability in the world. More than 750 million personalised offers are executed via the platform every week, and it currently hosts over 100 million individual loyalty members for businesses all over the world. We are trusted to deliver a secure service at hundreds of thousands of physical POS destinations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty offers, gift cards, subscription benefits and more.

The Eagle Eye AIR platform is currently powering loyalty and customer engagement solutions for enterprise businesses all over the world, including Asda, Tesco, Morrisons, Waitrose and John Lewis & Partners, JD Sports, Pret a Manger, Loblaws, Southeastern Grocers, Giant Eagle and the Woolworths Group.

In January 2023, the Group acquired France-based Untie Nots, an AI-powered personalised promotions business, adding Carrefour, E. Leclerc, Auchan and other leading brands to its European customer base.

For more information, please visit www.eagleeye.com