2 April 2025

Eagle Eye Solutions Group PLC

("Eagle Eye", the "Group" or the "Company")

Board and Senior Leadership Team Changes

The right structure and team to deliver our ambitions

Eagle Eye, a leading SaaS and AI technology company that creates digital connections enabling personalised, real-time marketing at scale, announces the following changes to the composition of its Board and senior leadership team, as it focuses on delivering the next stage of growth.

As stated in the Group's Interim Results, the senior leadership team has recently been strengthened through the appointment of key people to lead each growth pillar, ensuring the business is well resourced for its next stage of development. This includes the appointment of Jeff Baskin as Chief Revenue Officer, based in the US, to support the Group's increased focus on the significant North American loyalty market. Al Henderson has transitioned into the role of Chief Partnership Officer, overseeing the important OEM relationship announced in January 2025 and the Group's expanding base of partners.

As part of these leadership changes, Steve Rothwell, founder and CIO, will step back from his operational role within the business. Steve will step down from being a Director of the Company on 2 April 2025 and move to an advisory position, ensuring the business continues to benefit from his passion and customer focus, which has been so key to Eagle Eye's success to date.

Zyed Jamoussi, co-founder and currently co-Managing Director of the EagleAI business, will move into the role of Group CTO, reflecting Eagle Eye's increasing focus on productisation and AI innovation. Zyed is an experienced executive in the retail analytics industry, with more than 20 years' experience supporting retailers and FMCG companies in their CRM strategies across Europe, before co-founding Untie Nots (now EagleAI) in 2016. Cedric Chereau, EagleAI co-founder and co-Managing Director, continues to lead the EagleAI business.

Steve Rothwell, Founder of Eagle Eye, commented, "Eagle Eye has been on an incredible journey since my original concept for the business in 2003, becoming a platform which is the best in the world at delivering personalised loyalty at scale. It has been a privilege to work with many of the world's leading retailers in building, deploying and scaling their best-in-class loyalty programmes.

As a founder, you're always looking for the moment when your 'baby' is ready to stand on its own and thrive. Over the past year, we've taken huge strides in accelerating our SaaS transition and improving scalability, and I couldn't be prouder of the progress we've made. The talent, teamwork, and tenacity across Eagle Eye have never been stronger. That is why I believe now is the right time for me to step away from the day-to-day operational role.

One of the greatest privileges of being a founder is helping others grow. While I'll no longer be involved in the day-to-day, I'll continue to support the business in my role as adviser to the Board - cheering the team on and contributing where I can as Eagle Eye enters this exciting next chapter. As for me - I'm looking forward to spending a little more time with my family: my wonderful wife and two kids, who have supported me every step of the way on this journey."

Tim Mason, CEO of Eagle Eye, commented, "As we embark on the next stage of Eagle Eye's development we have enlarged and strengthened our senior leadership team to ensure we have the right focus and capacity in each of our growth areas, setting the business up to deliver our £100m revenue and 30% adjusted EBITDA targets.

Under Zyed's product-first leadership, and with the newly bolstered leadership team in place, the business is set to continue its growth - innovating our products, building our SaaS capabilities, and scaling the platform to serve the needs of the world's leading businesses.

I would like to extend my gratitude to Steve for his visionary leadership and remarkable contributions to Eagle Eye as CIO. He saw the opportunity that technology would bring to personalise marketing very early on, and through a passionate dedication to 'problem solving' has developed a platform that is second to none in meeting the needs of the world's most demanding retailers. We are delighted he will continue to provide his counsel to the Board, as we work together to deliver our ambitions."

This announcement contains inside information for the purposes of article 7 of the Market Abuse Regulation (EU) 596/2014 which is part of UK law by virtue of the European Union (Withdrawal) Act 2018. The person responsible for arranging release of this announcement on behalf of Eagle Eye is Lucy Sharman-Munday, Chief Financial Officer.

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About Eagle Eye

Eagle Eye is a leading SaaS and AI technology company enabling retail, travel and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel and personalised consumer marketing activities, at scale.

Eagle Eye AIR is a cloud-based platform, which provides the most flexible and scalable loyalty and promotions capability in the world. More than 1 billion personalised offers are executed via the platform every week, and it currently hosts over 500 million loyalty member wallets for businesses all over the world. Eagle Eye is a certified member of the MACH Alliance and is trusted to deliver a secure service at hundreds of thousands of physical POS destinations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty offers, gift cards, subscription benefits and more.

The Eagle Eye AIR platform is currently powering loyalty and customer engagement solutions for enterprise businesses all over the world, including Asda, Tesco, Morrisons, Waitrose and John Lewis & Partners, JD Sports, Pret a Manger, Loblaws, Southeastern Grocers, Giant Eagle, and the Woolworths Group. In January 2024, Eagle Eye launched EagleAI, a next-generation data science solution for personalisation, already being used by leading retailers worldwide including Carrefour, Auchan and Pattison Food Group. Web - www.eagleeye.com