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On 16 December 2025, Eagle Eye Solutions Group PLC announced an amendment to existing share option agreements for CEO Tim Mason and CFO Lucy Sharman-Munday. The expiry dates for 488,076 vested share options held by Tim Mason, originally due to expire in January 2026 and September 2026, were extended by three years to January 2029 and September 2029. Similarly, the expiry dates for 72,335 vested share options held by Lucy Sharman-Munday, also due to expire in January 2026 and September 2026, were extended by three years to January 2029 and September 2029.
| Date | 16 Dec 2025 |
| Time | 07:00:07 |
| Category | Director/PDMR dealings |
| ID | 6359L |
16 December 2025
Eagle Eye Solutions Group PLC
("Eagle Eye" or the "Company")
Director share options amendment
Eagle Eye, a leading SaaS and AI technology company that creates digital connections enabling personalised, real-time marketing at scale, announces an amendment to its existing share option agreements with CEO Tim Mason and CFO Lucy Sharman-Munday in respect of the vested share options detailed below (the "Share Options"), dated January 2016 and September 2016 (the "Share Option Agreements"). The period in which they may exercise such Share Options is due to expire in January 2026 and September 2026 respectively. The Company considers it desirable to extend the expiry dates by 3 years and as of today, the Share Option Agreements have been amended accordingly pursuant to the terms of the Eagle Eye Solutions Group plc Long Term Incentive Plan scheme as set out below. All other terms of the Share Option Agreements remain unchanged.
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Number of options amended |
Current expiry date |
Amended expiry date |
Total options held |
Total options held (%) |
|
Tim Mason |
334,470 |
04/01/26 |
04/01/29 |
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|
|
Tim Mason |
153,606 |
21/09/26 |
21/09/29 |
|
|
|
|
488,076 |
|
|
2,011,246 |
6.7% |
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|
|
|
|
|
|
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Lucy Sharman-Munday |
13,815 |
12/01/26 |
12/01/29 |
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|
|
Lucy Sharman-Munday |
58,520 |
21/09/26 |
21/09/29 |
|
|
|
|
72,335 |
|
|
736,504 |
2.4% |
Enquiries:
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Eagle Eye Solutions Group plc |
Tel: 0844 824 3686 |
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Robert Senior, Remuneration Committee Chair, NED |
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Investec Bank plc (Nominated Adviser and Joint Broker) |
Tel: +44 20 7597 5970 |
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David Anderson / Nick Prowting / James Smith |
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Shore Capital (Joint Broker) |
Tel: +44 20 7408 4090 |
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Corporate Advisory: Daniel Bush, David Coaten, Lucy Bowden |
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Corporate Broking: Henry Willcocks |
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Alma Strategic Communications |
Tel: +44 20 3405 0205 |
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Caroline Forde, Hannah Campbell, Kinvara Verdon |
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About Eagle Eye
Eagle Eye is a leading SaaS and AI company, enabling retail, travel and hospitality brands to earn lasting customer loyalty through harnessing the power of real-time, omnichannel and personalized marketing. Our powerful technology combines the world's most flexible and scalable loyalty and promotions capability with cutting edge, built-for-purpose AI to deliver 1:1 personalization at scale for enterprise businesses, globally.
Our growing customer base includes Loblaws, Southeastern Grocers, Giant Eagle, Asda, Tesco, Morrisons, JD Sports, E.Leclerc, Carrefour, the Woolworths Group and many more. Each week, more than 1 billion personalized offers are seamlessly executed via our platform, and over 700 million loyalty member wallets are managed worldwide.
AI-powered, API-based and cloud-native, Eagle Eye's enterprise-grade technology is fully certified by the MACH Alliance and has received recognition from leading industry bodies, including Gartner, Forrester, IDC and QKS.
Web - www.eagleeye.com