6 March 2026

Eagle Eye Solutions Group PLC

("Eagle Eye" or the "Company")

Transaction in Own Shares, and

Completion of Share Buyback

Eagle Eye, a leading SaaS and AI company that creates digital connections enabling personalised, real-time marketing at scale, announces that further to its announcement on 2 February 2026 of the extension of its share buyback, Eagle Eye has today purchased, through Shore Capital Stockbrokers Limited, the following ordinary shares of 1p each ("Ordinary Shares"). The Ordinary Shares purchased will be transferred into treasury.

Following the purchase, the Company's total issued share capital consists of 30,186,528 Ordinary Shares, of which 330,976 Ordinary Shares will be held in treasury. Therefore, the total number of voting rights will be 29,855,552. Shareholders may use this figure as the denominator for the calculations by which they can determine if they are required to notify their interest in, or a change to their interest in, the Company under the FCA's Disclosure Guidance and Transparency Rules.

In accordance with Article 5(1)(b) of the Market Abuse Regulation (EU) No 596/2014 as it forms part of UK law, a full breakdown of the individual trades made by Shore Capital Stockbrokers Limited on behalf of the Company as part of the Programme is detailed below:

Completion of Share Buyback

Following today's purchase, Eagle Eye has completed its GBP 1.0 million share buyback programme which commenced on 15 July 2025 and was extended on 2 February 2026 (the "Programme").

Since the commencement of the Programme, the Company has repurchased 330,976 Ordinary Shares at a weighted average price of £3.02 per share. All Ordinary Shares acquired under the Programme will be held in treasury.

The Board continues to keep its capital allocation priorities under review, including the potential for further share buybacks.

Enquiries:

About Eagle Eye

Eagle Eye is a leading SaaS and AI company, enabling retail, travel and hospitality brands to earn lasting customer loyalty through harnessing the power of real-time, omnichannel and personalised marketing. Our powerful technology combines the world's most flexible and scalable loyalty and promotions capability with cutting edge, built-for-purpose AI to deliver 1:1 personalisation at scale for enterprise businesses, globally. 

Our growing customer base includes Loblaws, Southeastern Grocers, Giant Eagle, Asda, Tesco, Morrisons, JD Sports, E.Leclerc, Carrefour, the Woolworths Group and many more. Each week, more than 1 billion personalised offers are seamlessly executed via our platform, and over 700 million loyalty member wallets are managed worldwide.

AI-powered, API-based and cloud-native, Eagle Eye's enterprise-grade technology is fully certified by the MACH Alliance and has received recognition from leading industry bodies, including Gartner, Forrester, IDC and QKS.

Web - www.eagleeye.com