17 October 2022

On the Beach Group plc

("On the Beach" or the "Group")

Board Appointment

On the Beach Group plc (LSE: OTB.L), a leading UK online retailer for beach holidays, is pleased to announce that Zoe Harris, the Group's Chief Marketing Officer, is joining the Board as an Executive Director with immediate effect.

Zoe joined On the Beach as Chief Marketing Officer in January 2021 and has been instrumental in developing both the Group's marketing strategy and customer experience. Zoe led on key initiatives including the provision of free PCR Covid tests for customers when travel restrictions and entry requirements required them; and the introduction of perks for customers to help holidays start sooner including free fast-track airport security for all and free airport lounge access for 4* and 5* customers in the summer.

Zoe joined On the Beach from GoCo Group, where she had been since 2018, initially holding the role of CMO for GoCompare and then CEO for Look After My Bills (a GoCo company). She joined GoCo from Reach PLC (formerly Trinity Mirror) where she was Group Marketing Director for nearly six years, working across both the Nationals and Regionals to refresh brand propositions and transform marketing activity to better resonate with consumers across both print and digital platforms. Prior to this, she held roles at the advertising agency WCRS (Engine), Channel 5, MTV and NBC.

Richard Pennycook, Chairman of On the Beach Group plc, commented:

"I am delighted to welcome Zoe to the Board of On the Beach. There is no doubt that Zoe has had a big impact since joining the Group in 2021 and the initiatives that she has led have benefitted our customers and the wider team. Zoe's unrivalled passion for ensuring our customers have the best holiday experience from seeing an advert through to returning from their holiday has made OTB a better business and the Board looks forward to further benefitting from Zoe's expertise."

Zoe Harris said:

"It means so much to me to work somewhere that genuinely puts their customers front and centre. I'm incredibly proud of the lengths that On the Beach went to for our customers through a very difficult couple of years, and am looking forward to continuing working alongside colleagues and the Board to give our customers experiences that will ensure they holiday with us year after year". 

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About On the Beach

On the Beach is a consumer-centric disruptor on a mission to continually democratise easy access, hassle free, great value holidays. Having invested in proposition, technology, brand and service, our asset light model is well positioned to continue to attract and retain the widest possible audience of beach holidaymakers. We are a leading online retailer in the UK short haul beach holiday market. By expanding into B2B and Long Haul channels, we have doubled our UK addressable market, and have a long‐term vision to become Europe's leading online retailer of beach holidays.