5 December 2023

Ultimate Products plc

"Ultimate Products", "Company" or "the Group"

Grant of Options under the Employee Share Scheme

Exercise of Options, PDMR dealing and EBT Shareholding

Ultimate Products, the owner of a number of leading homeware brands including Salter (the UK's oldest houseware brand, est.1760) and Beldray (est.1872), announces the following purchase of shares on behalf of a Director, grant of options, exercise of options and certain PDMR dealings as a consequence of exercise of options.

Deferred Director Bonus

Following the release of its final results, JTC Employer Solutions Trustee Limited ("JTC"), in its capacity as trustee of the Ultimate Products Employee Benefit Trust ("the Trust"), has purchased 14,624 shares of 0.25 pence each ("Ordinary Shares") on behalf of Chris Dent, Chief Financial Officer. The Ordinary Shares were purchased at 145 pence on 4 December 2023 and represent 30% of Mr Dent's FY23 bonus ("Bonus") as part of the Ultimate Products' Executive Remuneration Policy (the "Remuneration Policy"). Under the terms of the Remuneration Policy, 30% of the Bonus is deferred into Ordinary Shares and will be held by JTC, in a nominee capacity under the Trust, for Mr Dent, vesting in three equal tranches over three years.

As a result, Mr Dent increased his holding to 88,479 Ordinary Shares, representing 0.1% of the Company's issued share capital.

Employee Share Scheme

The Company is pleased to announce that it has made a further round of invitations under its Save As You Earn Scheme (the "SAYE Scheme") to all eligible employees. Under the SAYE Scheme, employees have been offered the opportunity to participate in the future growth of the Company through the granting of share options.

Eligible employees were invited to subscribe for options over Ordinary Shares with an exercise price of 105 pence per Ordinary Share, representing a 20% discount to the average closing mid-market price of the Ordinary Shares on 8 November 2023, being the business day prior to opening of the SAYE scheme for application.  The options have a savings contract start date of 1 March 2024 and are exercisable between 1 March 2027 and 30 September 2027.

Out of the 229 eligible employees, 96 elected to participate in the SAYE Scheme and, pursuant to this, a grant of 553,532 options over Ordinary Shares has been made on 4 December 2023, equating to 0.6% of the current issued share capital of 89,312,457 Ordinary Shares. It is currently intended that any future exercise of these options will be satisfied through the Ordinary Shares held in trust by the UP Global Sourcing Employee Benefit Trust, with no dilution to existing shareholders.

As a tax-advantaged share plan compliant with Schedule 3 of the Income Tax (Earnings and Pensions) Act 2003, eligible employees included all UK-based employees and full-time directors who have been employed by the Group for twelve months or more.

Exercise of Options

Further to is announcement on 13 March 2019, on 4 December 2023, under the Company's UP Global Sourcing Performance Share Plan 2017 (the "Plan"), 264,805 share options were exercised at a price of 0.25 pence per option, 208,366 share options were exercised at a price of 59.17 pence per option, 32,967 share options were exercised at a price of 98.87 pence per option and were satisfied by the transfer of, in aggregate, 506,138 Ordinary Shares held by the UP Global Sourcing Employee Benefit Trust (the "EBT"). Of the 506,138 Ordinary Shares allocated from the EBT in satisfying the option exercises, 474,085 Ordinary Shares were subsequently sold in the market at a price of 145 pence per Share.

PDMR dealing

Pursuant to the above, certain persons discharging managerial responsibilities ("PDMR") were granted options over, in aggregate 70,664 Ordinary Shares, certain PDMRs exercised options over, in aggregate, 337,867 Ordinary Shares and of those options exercised, certain PDMRs subsequently sold, in aggregate, 321,244 Ordinary Shares in the market as more fully disclosed in the tables set out further below.

EBT and Issued Share Capital

Following the above transactions, the EBT holds 2,680,132 Ordinary Shares, representing approximately 3.00% of the Company's issued share capital.

The current issued share capital of the Company remains 89,312,457 Ordinary Shares. This figure may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in the Company, under the Disclosure Guidance and Transparency Rules of the FCA.

For more information, please contact:

Ultimate Products +44 (0) 161 627 1400

Simon Showman, CEO

Andrew Gossage, Managing Director

Chris Dent, Chief Financial Officer

Shore Capital +44 (0) 207 408 4090

Mark Percy

David Coaten

Iain Sexton

Malachy McEntyre

Isobel Jones

Cavendish Capital Markets Limited + 44 (0)20 7220 0500

Carl Holmes

Matt Goode

Abigail Kelly

Powerscourt +44 (0) 207 250 1446

Rob Greening

Sam Austrums

Oliver Banks

Notes to Editors

Ultimate Products is the owner of a number of leading homeware brands including Salter (the UK's oldest houseware brand, established in 1760) and Beldray (a laundry, floor care, heating and cooling brand that was established in 1872). According to its market research, nearly 80% of UK households own at least one of the Group's products.

Ultimate Products sells to over 300 retailers across more than 40 countries, and specialises in five product categories: Small Domestic Appliances; Housewares; Laundry; Audio; and Heating and Cooling. Other brands include Progress (cookware and bakeware), Kleeneze (laundry and floorcare), Petra (small domestic appliances) and Intempo (audio).

The Group's products are sold to a broad cross-section of both large national and international multi-channel retailers as well as smaller national retail chains, incorporating discount retailers, supermarkets, general retailers and online retailers.

Founded in 1997, Ultimate Products employs over 370 staff, a significant number of whom have joined via the Group's graduate development scheme, and is headquartered in Oldham, Greater Manchester, where it has design, sales, marketing, buying, quality assurance, support functions and warehouse facilities across two sites. Manor Mill, the Group's head office, includes a spectacular 20,000 sq ft showroom that showcases each of its brands. In addition, the Group has an office and showroom in Guangzhou, China and Paris, France.

Please note that Ultimate Products is not the owner of Russell Hobbs. The Company has licence agreements in place granting it an exclusive licence to use the "Russell Hobbs" trademark for cookware (NB this does not include Russell Hobbs electrical appliances).

For further information, please visit www.upplc.com

Pursuant to the notification obligations in accordance with Article 19 of the Market Abuse Regulation (MAR)