EBT Share Sale and Director/PDMR Shareholding

27 August 2026

Ultimate Products plc

("Ultimate Products", the "Company" or the "Group")

 EBT Share Sale

and

Director/PDMR Shareholding

Ultimate Products, the owner of leading homeware brands including Salter (the UK's oldest houseware brand, est.1760) and Beldray (est.1872), was notified that on 26 August 2026, Ultimate Products EBT Ltd, in its capacity as trustee ("the Trustee") of the Ultimate Products Employee Benefit Trust (the "EBT"), sold 41,522 ordinary shares of 0.25 pence each in the capital of the Company ("Ordinary Shares") at a price of 53.5 pence per Ordinary Share.

The EBT holds Ordinary Shares for the benefit of the Company's employees and satisfies the vesting of awards made under the Company's share incentive schemes.

Following the above transaction, the EBT holds 3,559,989 Ordinary Shares, representing approximately 4.1% of the Company's issued share capital.

Director/PDMR Shareholding

The Company also announces that on 26 August 2026, Christ Dent, Chief Financial Officer, sold 4,875 Ordinary Shares from his personal dealing account at a price of 53.5 pence per Ordinary Share and immediately repurchased the same number of Ordinary Shares into his Self-Invested Personal Pension at a price of 52.8 pence per Ordinary Share.

Following this transaction, Chris Dent's beneficial interest in Ordinary Shares is unchanged at 139,957 Ordinary Shares representing 0.16% of the issued share capital of the Company.

The notification below, made in accordance with the requirements of the UK Market Abuse Regulation, provides further details.

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Notes to Editors

Ultimate Products is the owner of leading homeware brands including Salter and Beldray. According to its market research, nearly 80% of UK households own at least one of the Group's products.

The Group sells to over 300 retailers in over 30 countries - spanning discounters, supermarkets and general retailers, and ranging from large national and international multi-channel retailers to smaller retail chains. Its products are also available on salter.com and beldray.com, as well as major third-party online marketplaces. The Group specialises in four product categories: Small Domestic Appliances; Housewares; Laundry; and Audio. Other UP brands include Progress (bakeware, cookware and kitchen electrical), Kleeneze (laundry and floorcare), Petra (small domestic appliances), George Wilkinson (cookware and kitchen electrical) and Intempo (audio).

Founded in 1997, Ultimate Products is headquartered in Oldham, Greater Manchester, where it has design, sales, marketing, buying, quality assurance, support functions and warehouse facilities across two sites. Manor Mill, the Group's head office, includes a 20,000 sq ft showroom that showcases each of its brands. In addition, the Group has an office and showroom in Guangzhou, China and Paris, France. Ultimate Products employs over 300 staff and is certified as a Great Place to Work®. A significant number of its employees joined via the Group's Graduate Development Scheme, one of the biggest in the North West.

Please note that Ultimate Products is not the owner of Russell Hobbs. The Group currently has licence agreements in place granting it an exclusive licence to use the "Russell Hobbs" trademark for cookware and laundry (NB this does not include Russell Hobbs electrical appliances).

Engage with the Ultimate Products plc management team directly by asking questions and seeing what other shareholders have to say. Navigate to our interactive investor hub here: https://ultp-l.investorhub.com/s/3ffb1d