7 September 2021

M-PESA CELEBRATES REACHING 50 MILLION CUSTOMERS

·    Milestone cements M-Pesa as Africa's largest fintech platform

M-Pesa has reached 50 million monthly active customers, cementing its position as Africa's largest fintech platform.

Launched more than 14 years ago in Kenya, M-Pesa is today available in Kenya, Tanzania, Mozambique, the Democratic Republic of Congo, Lesotho, Ghana and Egypt.

The number of active M-Pesa customers has doubled in the past five years. The milestone also comes just 18 months after Safaricom and Vodacom launched the M-Pesa Africa joint venture to accelerate growth of the service across the continent. M-Pesa Africa has been delivering digital platforms as part of its focus to be the largest fintech and digital ecosystem across the continent.

M-Pesa became an even more important platform for customers during the pandemic with transaction volumes increasing 44% year-on-year in the first quarter of the current financial year. The number of transactions grew to 4.5 billion in the quarter - with a total transaction value of €63 billion.

Nick Read, CEO of Vodafone Group, said: "M-Pesa has helped millions of people to access financial services for the first time and millions more to improve their lives, start businesses and gain control of their finances. We are still in the early stages of M-Pesa's development and will continue to invest to capture this significant opportunity - building value for shareholders."

"14 years ago, we launched M-Pesa to connect our customers to each other and to different opportunities. We are delighted to celebrate this remarkable milestone with our more than 50 million customers across the continent. As an honour to this achievement, we are reiterating our commitment and deepening our focus on more innovations that will further transform the lives of our customers," said Sitoyo Lopokoiyit, Managing Director - M-Pesa Africa.

In 2007, Safaricom and Vodafone launched M-Pesa in Kenya as a way for customers to instantly send money to each other. For many customers, the service became their first and often only access to financial services propelling its fast growth and adoption across the country.

Consequently, the service has largely contributed to the growth of formal financial inclusion across the continent. In Kenya, access to financial services and products has increased by around 56% between 2006-2019 driven by the availability of mobile money¹. M-Pesa has also been credited with lifting roughly 2% of Kenyan households out of extreme poverty ².

Today M-Pesa is a two sided network that provides a wide variety of financial services to both businesses and individual customers. Customers can send and receive money, make and receive business payments, pay bills, make and receive international money transfers, save and access credit, all from the convenience of their mobile phones and wherever they may be in the countries served, utilising more than 500,000 M-Pesa agents.

In June 2021, the M-Pesa Super App was launched across all its markets. The M-Pesa Super App introduced one of the service's key innovations in the form of mini mobile apps which enable customers and businesses to accomplish day-to-day tasks - from shopping to accessing government services - without having to download different apps for each task. In addition, the M-Pesa Super App provides the more than 50 million customers with a modern, intuitive and secure way to transact on their smartphones.

M-Pesa's second facet focuses on businesses by expanding its ecosystem to deliver innovative solutions across micro businesses, SMEs and large businesses.

These include an open API in use by more than 45,000 developers and 200,000 businesses, the M-Pesa for Business Super App, the Transacting Till that enables businesses to go beyond receiving payments to making business payments, and Pochi La Biashara that enables small businesses to separate their personal and business funds. Collectively, more than 500,000 businesses transact more than US$7 billion (€5.8 billion) every month on M-Pesa.

Into the future, the service has been investing in new technologies and partnerships as it seeks to deepen financial health amongst its customers through products that encourage savings and lending, wealth management, and insurance. M-Pesa has equally expanded its partnerships in an aim to boost remittances which empower customers to send and receive money across more than 200 countries and territories.

Notes to Editors

1.    Central Bank of Kenya, Kenya National Bureau of Statistics and Financial Services Department of Kenya, 2019, 2019 FinAccess household survey. Available online:

https://www.centralbank.go.ke/uploads/financial_inclusion/2050404730_FinAccess%202019%20Household%20Survey-%20Jun.%2014%20Version.pdf 

2.    Suri, T and Jack, W, 2016, The long-run poverty and gender impacts of mobile money. Science (online). Available at: https://science.sciencemag.org/content/354/6317/1288 

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About Vodafone

Vodafone is a leading telecommunications company in Europe and Africa. Our purpose is to "connect for a better future" enabling an inclusive and sustainable digital society.  Our expertise and scale gives us a unique opportunity to drive positive change for society. Our networks keep family, friends, businesses and governments connected and - as COVID-19 has clearly demonstrated - we play a vital role in keeping economies running and the functioning of critical sectors like education and healthcare.  

Vodafone is the largest mobile and fixed network operator in Europe and a leading global IoT connectivity provider. Our M-Pesa technology platform in Africa enables 50m people to benefit from access to mobile payments and financial services. We operate mobile and fixed networks in 21 countries and partner with mobile networks in 49 more. As of 30 June 2021, we had over 300m mobile customers, more than 28m fixed broadband customers, over 22m TV customers and we connected 130m IoT devices. 

We support diversity and inclusion through our maternity and parental leave policies, empowering women through connectivity and improving access to education and digital skills for women, girls, and society at large. We are respectful of all individuals, irrespective of race, ethnicity, disability, age, sexual orientation, gender identity, belief, culture or religion.

Vodafone is also taking significant steps to reduce our impact on our planet by reducing our greenhouse gas emissions by 50% by 2025 and becoming net zero by 2040, purchasing 100% of our electricity from renewable sources in Europe and across our entire operations by 2025, and reusing, reselling or recycling 100% of our redundant network equipment.

For more information, please visit www.vodafone.com, follow us on Twitter at @VodafoneGroup or connect with us on LinkedIn at www.linkedin.com/company/vodafone.