Ian GriffithsPurchase

24/03/202650,000 shares

Ashley MartinPurchase

12/02/202627,914 shares

Deborah DavisPurchase

11/02/202620,175 shares

Alex McIntoshPurchase

15/12/20251,031 shares£2.06

Stephan ShakespearePurchase

16/10/20251,926,423 shares

Stephan ShakespearePurchase

29/08/20251,887,363 shares

Mike WoodsExercise

24/05/20241,200 shares£0.00

Mike WoodsSale

24/05/20241,200 shares£11,760.00

Rosemary LeithPurchase

29/04/20241,264 shares£0.00

Ashley MartinPurchase

29/04/2024561 shares£0.00

Andrea NewmanPurchase

29/04/2024561 shares£0.00

Devesh MishraPurchase

29/04/20241,685 shares£0.00

Stephan ShakespearePurchase

29/04/20243,370 shares£0.00

Shalini Govil-PaiPurchase

29/04/20241,685 shares£0.00

Alex McIntoshSale

26/04/20244,496 shares£40,014.40

Alex McIntoshSale

18/01/20245,481 shares

Date	Director/PDMR	Type	Shares	Price	Value
24/03/2026	Ian Griffiths	Purchase	50,000	–	–
12/02/2026	Ashley Martin	Purchase	27,914	–	–
11/02/2026	Deborah Davis	Purchase	20,175	–	–
15/12/2025	Alex McIntosh	Purchase	1,031	0.20	£2.06
16/10/2025	Stephan Shakespeare	Purchase	1,926,423	–	–
29/08/2025	Stephan Shakespeare	Purchase	1,887,363	–	–
24/05/2024	Mike Woods	Exercise	1,200	0.00	£0.00
24/05/2024	Mike Woods	Sale	1,200	980.00	£11,760.00
29/04/2024	Rosemary Leith	Purchase	1,264	0.00	£0.00
29/04/2024	Ashley Martin	Purchase	561	0.00	£0.00
29/04/2024	Andrea Newman	Purchase	561	0.00	£0.00
29/04/2024	Devesh Mishra	Purchase	1,685	0.00	£0.00
29/04/2024	Stephan Shakespeare	Purchase	3,370	0.00	£0.00
29/04/2024	Shalini Govil-Pai	Purchase	1,685	0.00	£0.00
26/04/2024	Alex McIntosh	Sale	4,496	890.00	£40,014.40
18/01/2024	Alex McIntosh	Sale	5,481	–	–

Open positions only

Artemis Investment Management LLP

10/08/202610,488,593 shares8.95%

Artemis Investment Management LLP

27/03/20269,504,427 shares8.08%

Jupiter Fund Management PLC

25/03/20266,088,259 shares5.17%

Octopus Investments Limited

10/02/20268,191,507 shares6.99%

Artemis Investment Management LLP

26/01/20268,293,275 shares7.08%

Liontrust Asset Management Plc

26/11/202511,115,369 shares9.48%

Liontrust Asset Management Plc

04/07/202511,032,885 shares9.42%

Octopus Investments Limited

06/05/20258,363,335 shares7.15%

Octopus Investments Limited

17/02/20257,081,287 shares6.06%

Octopus Investments Limited

04/02/20256,987,681 shares5.98%

Octopus Investments Limited

04/02/20256,987,681 shares5.98%

Ameriprise Financial, Inc.

13/01/20256,039,765 shares5.17%

Ameriprise Financial, Inc.

14/11/20246,055,507 shares5.19%

Aggregate of abrdn plc affiliated investment management entities

25/10/2024

BlackRock, Inc.

28/05/2024

BlackRock, Inc.

29/12/20238,034,066 shares6.95%

Liontrust Asset Management Plc

27/11/202311,479,134 shares10.00%

Aggregate of abrdn plc affiliated investment management entities

16/10/20236,770,471 shares5.89%

Liontrust Asset Management Plc

12/04/202311,112,271 shares10.14%

Stephan Shakespeare

05/04/20231,563,625 shares1.43%

Hillary Shakespeare

05/04/20233,344,000 shares3.05%

Anna-Elizabeth Shakespeare

05/04/20233,344,000 shares3.05%

Liontrust Asset Management Plc

26/01/202310,988,609 shares9.99%

Liontrust Asset Management Plc

10/01/202311,015,229 shares10.01%

Date	Shareholder	Shares Held	Percentage
10/08/2026	Artemis Investment Management LLP	10,488,593	8.95%
27/03/2026	Artemis Investment Management LLP	9,504,427	8.08%
25/03/2026	Jupiter Fund Management PLC	6,088,259	5.17%
10/02/2026	Octopus Investments Limited	8,191,507	6.99%
26/01/2026	Artemis Investment Management LLP	8,293,275	7.08%
26/11/2025	Liontrust Asset Management Plc	11,115,369	9.48%
04/07/2025	Liontrust Asset Management Plc	11,032,885	9.42%
06/05/2025	Octopus Investments Limited	8,363,335	7.15%
17/02/2025	Octopus Investments Limited	7,081,287	6.06%
04/02/2025	Octopus Investments Limited	6,987,681	5.98%
04/02/2025	Octopus Investments Limited	6,987,681	5.98%
13/01/2025	Ameriprise Financial, Inc.	6,039,765	5.17%
14/11/2024	Ameriprise Financial, Inc.	6,055,507	5.19%
25/10/2024	Aggregate of abrdn plc affiliated investment management entities	–	–
28/05/2024	BlackRock, Inc.	–	–
29/12/2023	BlackRock, Inc.	8,034,066	6.95%
27/11/2023	Liontrust Asset Management Plc	11,479,134	10.00%
16/10/2023	Aggregate of abrdn plc affiliated investment management entities	6,770,471	5.89%
12/04/2023	Liontrust Asset Management Plc	11,112,271	10.14%
05/04/2023	Stephan Shakespeare	1,563,625	1.43%
05/04/2023	Hillary Shakespeare	3,344,000	3.05%
05/04/2023	Anna-Elizabeth Shakespeare	3,344,000	3.05%
26/01/2023	Liontrust Asset Management Plc	10,988,609	9.99%
10/01/2023	Liontrust Asset Management Plc	11,015,229	10.01%

Ian GriffithsPurchase

24/03/202650,000 shares

Ashley MartinPurchase

12/02/202627,914 shares

Deborah DavisPurchase

11/02/202620,175 shares

Alex McIntoshPurchase

15/12/20251,031 shares£2.06

Stephan ShakespearePurchase

16/10/20251,926,423 shares

Stephan ShakespearePurchase

29/08/20251,887,363 shares

Mike WoodsExercise

24/05/20241,200 shares£0.00

Mike WoodsSale

24/05/20241,200 shares£11,760.00

Rosemary LeithPurchase

29/04/20241,264 shares£0.00

Ashley MartinPurchase

29/04/2024561 shares£0.00

Andrea NewmanPurchase

29/04/2024561 shares£0.00

Devesh MishraPurchase

29/04/20241,685 shares£0.00

Stephan ShakespearePurchase

29/04/20243,370 shares£0.00

Shalini Govil-PaiPurchase

29/04/20241,685 shares£0.00

Alex McIntoshSale

26/04/20244,496 shares£40,014.40

Alex McIntoshSale

18/01/20245,481 shares

Date	Director/PDMR	Type	Shares	Price	Value
24/03/2026	Ian Griffiths	Purchase	50,000	–	–
12/02/2026	Ashley Martin	Purchase	27,914	–	–
11/02/2026	Deborah Davis	Purchase	20,175	–	–
15/12/2025	Alex McIntosh	Purchase	1,031	0.20	£2.06
16/10/2025	Stephan Shakespeare	Purchase	1,926,423	–	–
29/08/2025	Stephan Shakespeare	Purchase	1,887,363	–	–
24/05/2024	Mike Woods	Exercise	1,200	0.00	£0.00
24/05/2024	Mike Woods	Sale	1,200	980.00	£11,760.00
29/04/2024	Rosemary Leith	Purchase	1,264	0.00	£0.00
29/04/2024	Ashley Martin	Purchase	561	0.00	£0.00
29/04/2024	Andrea Newman	Purchase	561	0.00	£0.00
29/04/2024	Devesh Mishra	Purchase	1,685	0.00	£0.00
29/04/2024	Stephan Shakespeare	Purchase	3,370	0.00	£0.00
29/04/2024	Shalini Govil-Pai	Purchase	1,685	0.00	£0.00
26/04/2024	Alex McIntosh	Sale	4,496	890.00	£40,014.40
18/01/2024	Alex McIntosh	Sale	5,481	–	–

Open positions only

Artemis Investment Management LLP

10/08/202610,488,593 shares8.95%

Artemis Investment Management LLP

27/03/20269,504,427 shares8.08%

Jupiter Fund Management PLC

25/03/20266,088,259 shares5.17%

Octopus Investments Limited

10/02/20268,191,507 shares6.99%

Artemis Investment Management LLP

26/01/20268,293,275 shares7.08%

Liontrust Asset Management Plc

26/11/202511,115,369 shares9.48%

Liontrust Asset Management Plc

04/07/202511,032,885 shares9.42%

Octopus Investments Limited

06/05/20258,363,335 shares7.15%

Octopus Investments Limited

17/02/20257,081,287 shares6.06%

Octopus Investments Limited

04/02/20256,987,681 shares5.98%

Octopus Investments Limited

04/02/20256,987,681 shares5.98%

Ameriprise Financial, Inc.

13/01/20256,039,765 shares5.17%

Ameriprise Financial, Inc.

14/11/20246,055,507 shares5.19%

Aggregate of abrdn plc affiliated investment management entities

25/10/2024

BlackRock, Inc.

28/05/2024

BlackRock, Inc.

29/12/20238,034,066 shares6.95%

Liontrust Asset Management Plc

27/11/202311,479,134 shares10.00%

Aggregate of abrdn plc affiliated investment management entities

16/10/20236,770,471 shares5.89%

Liontrust Asset Management Plc

12/04/202311,112,271 shares10.14%

Stephan Shakespeare

05/04/20231,563,625 shares1.43%

Hillary Shakespeare

05/04/20233,344,000 shares3.05%

Anna-Elizabeth Shakespeare

05/04/20233,344,000 shares3.05%

Liontrust Asset Management Plc

26/01/202310,988,609 shares9.99%

Liontrust Asset Management Plc

10/01/202311,015,229 shares10.01%

Date	Shareholder	Shares Held	Percentage
10/08/2026	Artemis Investment Management LLP	10,488,593	8.95%
27/03/2026	Artemis Investment Management LLP	9,504,427	8.08%
25/03/2026	Jupiter Fund Management PLC	6,088,259	5.17%
10/02/2026	Octopus Investments Limited	8,191,507	6.99%
26/01/2026	Artemis Investment Management LLP	8,293,275	7.08%
26/11/2025	Liontrust Asset Management Plc	11,115,369	9.48%
04/07/2025	Liontrust Asset Management Plc	11,032,885	9.42%
06/05/2025	Octopus Investments Limited	8,363,335	7.15%
17/02/2025	Octopus Investments Limited	7,081,287	6.06%
04/02/2025	Octopus Investments Limited	6,987,681	5.98%
04/02/2025	Octopus Investments Limited	6,987,681	5.98%
13/01/2025	Ameriprise Financial, Inc.	6,039,765	5.17%
14/11/2024	Ameriprise Financial, Inc.	6,055,507	5.19%
25/10/2024	Aggregate of abrdn plc affiliated investment management entities	–	–
28/05/2024	BlackRock, Inc.	–	–
29/12/2023	BlackRock, Inc.	8,034,066	6.95%
27/11/2023	Liontrust Asset Management Plc	11,479,134	10.00%
16/10/2023	Aggregate of abrdn plc affiliated investment management entities	6,770,471	5.89%
12/04/2023	Liontrust Asset Management Plc	11,112,271	10.14%
05/04/2023	Stephan Shakespeare	1,563,625	1.43%
05/04/2023	Hillary Shakespeare	3,344,000	3.05%
05/04/2023	Anna-Elizabeth Shakespeare	3,344,000	3.05%
26/01/2023	Liontrust Asset Management Plc	10,988,609	9.99%
10/01/2023	Liontrust Asset Management Plc	11,015,229	10.01%

Ian GriffithsPurchase

24/03/202650,000 shares

Ashley MartinPurchase

12/02/202627,914 shares

Deborah DavisPurchase

11/02/202620,175 shares

Alex McIntoshPurchase

15/12/20251,031 shares£2.06

Stephan ShakespearePurchase

16/10/20251,926,423 shares

Stephan ShakespearePurchase

29/08/20251,887,363 shares

Mike WoodsExercise

24/05/20241,200 shares£0.00

Mike WoodsSale

24/05/20241,200 shares£11,760.00

Rosemary LeithPurchase

29/04/20241,264 shares£0.00

Ashley MartinPurchase

29/04/2024561 shares£0.00

Andrea NewmanPurchase

29/04/2024561 shares£0.00

Devesh MishraPurchase

29/04/20241,685 shares£0.00

Stephan ShakespearePurchase

29/04/20243,370 shares£0.00

Shalini Govil-PaiPurchase

29/04/20241,685 shares£0.00

Alex McIntoshSale

26/04/20244,496 shares£40,014.40

Alex McIntoshSale

18/01/20245,481 shares

Date	Director/PDMR	Type	Shares	Price	Value
24/03/2026	Ian Griffiths	Purchase	50,000	–	–
12/02/2026	Ashley Martin	Purchase	27,914	–	–
11/02/2026	Deborah Davis	Purchase	20,175	–	–
15/12/2025	Alex McIntosh	Purchase	1,031	0.20	£2.06
16/10/2025	Stephan Shakespeare	Purchase	1,926,423	–	–
29/08/2025	Stephan Shakespeare	Purchase	1,887,363	–	–
24/05/2024	Mike Woods	Exercise	1,200	0.00	£0.00
24/05/2024	Mike Woods	Sale	1,200	980.00	£11,760.00
29/04/2024	Rosemary Leith	Purchase	1,264	0.00	£0.00
29/04/2024	Ashley Martin	Purchase	561	0.00	£0.00
29/04/2024	Andrea Newman	Purchase	561	0.00	£0.00
29/04/2024	Devesh Mishra	Purchase	1,685	0.00	£0.00
29/04/2024	Stephan Shakespeare	Purchase	3,370	0.00	£0.00
29/04/2024	Shalini Govil-Pai	Purchase	1,685	0.00	£0.00
26/04/2024	Alex McIntosh	Sale	4,496	890.00	£40,014.40
18/01/2024	Alex McIntosh	Sale	5,481	–	–

Open positions only

Artemis Investment Management LLP

10/08/202610,488,593 shares8.95%

Artemis Investment Management LLP

27/03/20269,504,427 shares8.08%

Jupiter Fund Management PLC

25/03/20266,088,259 shares5.17%

Octopus Investments Limited

10/02/20268,191,507 shares6.99%

Artemis Investment Management LLP

26/01/20268,293,275 shares7.08%

Liontrust Asset Management Plc

26/11/202511,115,369 shares9.48%

Liontrust Asset Management Plc

04/07/202511,032,885 shares9.42%

Octopus Investments Limited

06/05/20258,363,335 shares7.15%

Octopus Investments Limited

17/02/20257,081,287 shares6.06%

Octopus Investments Limited

04/02/20256,987,681 shares5.98%

Octopus Investments Limited

04/02/20256,987,681 shares5.98%

Ameriprise Financial, Inc.

13/01/20256,039,765 shares5.17%

Ameriprise Financial, Inc.

14/11/20246,055,507 shares5.19%

Aggregate of abrdn plc affiliated investment management entities

25/10/2024

BlackRock, Inc.

28/05/2024

BlackRock, Inc.

29/12/20238,034,066 shares6.95%

Liontrust Asset Management Plc

27/11/202311,479,134 shares10.00%

Aggregate of abrdn plc affiliated investment management entities

16/10/20236,770,471 shares5.89%

Liontrust Asset Management Plc

12/04/202311,112,271 shares10.14%

Stephan Shakespeare

05/04/20231,563,625 shares1.43%

Hillary Shakespeare

05/04/20233,344,000 shares3.05%

Anna-Elizabeth Shakespeare

05/04/20233,344,000 shares3.05%

Liontrust Asset Management Plc

26/01/202310,988,609 shares9.99%

Liontrust Asset Management Plc

10/01/202311,015,229 shares10.01%

Date	Shareholder	Shares Held	Percentage
10/08/2026	Artemis Investment Management LLP	10,488,593	8.95%
27/03/2026	Artemis Investment Management LLP	9,504,427	8.08%
25/03/2026	Jupiter Fund Management PLC	6,088,259	5.17%
10/02/2026	Octopus Investments Limited	8,191,507	6.99%
26/01/2026	Artemis Investment Management LLP	8,293,275	7.08%
26/11/2025	Liontrust Asset Management Plc	11,115,369	9.48%
04/07/2025	Liontrust Asset Management Plc	11,032,885	9.42%
06/05/2025	Octopus Investments Limited	8,363,335	7.15%
17/02/2025	Octopus Investments Limited	7,081,287	6.06%
04/02/2025	Octopus Investments Limited	6,987,681	5.98%
04/02/2025	Octopus Investments Limited	6,987,681	5.98%
13/01/2025	Ameriprise Financial, Inc.	6,039,765	5.17%
14/11/2024	Ameriprise Financial, Inc.	6,055,507	5.19%
25/10/2024	Aggregate of abrdn plc affiliated investment management entities	–	–
28/05/2024	BlackRock, Inc.	–	–
29/12/2023	BlackRock, Inc.	8,034,066	6.95%
27/11/2023	Liontrust Asset Management Plc	11,479,134	10.00%
16/10/2023	Aggregate of abrdn plc affiliated investment management entities	6,770,471	5.89%
12/04/2023	Liontrust Asset Management Plc	11,112,271	10.14%
05/04/2023	Stephan Shakespeare	1,563,625	1.43%
05/04/2023	Hillary Shakespeare	3,344,000	3.05%
05/04/2023	Anna-Elizabeth Shakespeare	3,344,000	3.05%
26/01/2023	Liontrust Asset Management Plc	10,988,609	9.99%
10/01/2023	Liontrust Asset Management Plc	11,015,229	10.01%

Ian GriffithsPurchase

24/03/202650,000 shares

Ashley MartinPurchase

12/02/202627,914 shares

Deborah DavisPurchase

11/02/202620,175 shares

Alex McIntoshPurchase

15/12/20251,031 shares£2.06

Stephan ShakespearePurchase

16/10/20251,926,423 shares

Stephan ShakespearePurchase

29/08/20251,887,363 shares

Mike WoodsExercise

24/05/20241,200 shares£0.00

Mike WoodsSale

24/05/20241,200 shares£11,760.00

Rosemary LeithPurchase

29/04/20241,264 shares£0.00

Ashley MartinPurchase

29/04/2024561 shares£0.00

Andrea NewmanPurchase

29/04/2024561 shares£0.00

Devesh MishraPurchase

29/04/20241,685 shares£0.00

Stephan ShakespearePurchase

29/04/20243,370 shares£0.00

Shalini Govil-PaiPurchase

29/04/20241,685 shares£0.00

Alex McIntoshSale

26/04/20244,496 shares£40,014.40

Alex McIntoshSale

18/01/20245,481 shares

Date	Director/PDMR	Type	Shares	Price	Value
24/03/2026	Ian Griffiths	Purchase	50,000	–	–
12/02/2026	Ashley Martin	Purchase	27,914	–	–
11/02/2026	Deborah Davis	Purchase	20,175	–	–
15/12/2025	Alex McIntosh	Purchase	1,031	0.20	£2.06
16/10/2025	Stephan Shakespeare	Purchase	1,926,423	–	–
29/08/2025	Stephan Shakespeare	Purchase	1,887,363	–	–
24/05/2024	Mike Woods	Exercise	1,200	0.00	£0.00
24/05/2024	Mike Woods	Sale	1,200	980.00	£11,760.00
29/04/2024	Rosemary Leith	Purchase	1,264	0.00	£0.00
29/04/2024	Ashley Martin	Purchase	561	0.00	£0.00
29/04/2024	Andrea Newman	Purchase	561	0.00	£0.00
29/04/2024	Devesh Mishra	Purchase	1,685	0.00	£0.00
29/04/2024	Stephan Shakespeare	Purchase	3,370	0.00	£0.00
29/04/2024	Shalini Govil-Pai	Purchase	1,685	0.00	£0.00
26/04/2024	Alex McIntosh	Sale	4,496	890.00	£40,014.40
18/01/2024	Alex McIntosh	Sale	5,481	–	–

Open positions only

Artemis Investment Management LLP

10/08/202610,488,593 shares8.95%

Artemis Investment Management LLP

27/03/20269,504,427 shares8.08%

Jupiter Fund Management PLC

25/03/20266,088,259 shares5.17%

Octopus Investments Limited

10/02/20268,191,507 shares6.99%

Artemis Investment Management LLP

26/01/20268,293,275 shares7.08%

Liontrust Asset Management Plc

26/11/202511,115,369 shares9.48%

Liontrust Asset Management Plc

04/07/202511,032,885 shares9.42%

Octopus Investments Limited

06/05/20258,363,335 shares7.15%

Octopus Investments Limited

17/02/20257,081,287 shares6.06%

Octopus Investments Limited

04/02/20256,987,681 shares5.98%

Octopus Investments Limited

04/02/20256,987,681 shares5.98%

Ameriprise Financial, Inc.

13/01/20256,039,765 shares5.17%

Ameriprise Financial, Inc.

14/11/20246,055,507 shares5.19%

Aggregate of abrdn plc affiliated investment management entities

25/10/2024

BlackRock, Inc.

28/05/2024

BlackRock, Inc.

29/12/20238,034,066 shares6.95%

Liontrust Asset Management Plc

27/11/202311,479,134 shares10.00%

Aggregate of abrdn plc affiliated investment management entities

16/10/20236,770,471 shares5.89%

Liontrust Asset Management Plc

12/04/202311,112,271 shares10.14%

Stephan Shakespeare

05/04/20231,563,625 shares1.43%

Hillary Shakespeare

05/04/20233,344,000 shares3.05%

Anna-Elizabeth Shakespeare

05/04/20233,344,000 shares3.05%

Liontrust Asset Management Plc

26/01/202310,988,609 shares9.99%

Liontrust Asset Management Plc

10/01/202311,015,229 shares10.01%

Date	Shareholder	Shares Held	Percentage
10/08/2026	Artemis Investment Management LLP	10,488,593	8.95%
27/03/2026	Artemis Investment Management LLP	9,504,427	8.08%
25/03/2026	Jupiter Fund Management PLC	6,088,259	5.17%
10/02/2026	Octopus Investments Limited	8,191,507	6.99%
26/01/2026	Artemis Investment Management LLP	8,293,275	7.08%
26/11/2025	Liontrust Asset Management Plc	11,115,369	9.48%
04/07/2025	Liontrust Asset Management Plc	11,032,885	9.42%
06/05/2025	Octopus Investments Limited	8,363,335	7.15%
17/02/2025	Octopus Investments Limited	7,081,287	6.06%
04/02/2025	Octopus Investments Limited	6,987,681	5.98%
04/02/2025	Octopus Investments Limited	6,987,681	5.98%
13/01/2025	Ameriprise Financial, Inc.	6,039,765	5.17%
14/11/2024	Ameriprise Financial, Inc.	6,055,507	5.19%
25/10/2024	Aggregate of abrdn plc affiliated investment management entities	–	–
28/05/2024	BlackRock, Inc.	–	–
29/12/2023	BlackRock, Inc.	8,034,066	6.95%
27/11/2023	Liontrust Asset Management Plc	11,479,134	10.00%
16/10/2023	Aggregate of abrdn plc affiliated investment management entities	6,770,471	5.89%
12/04/2023	Liontrust Asset Management Plc	11,112,271	10.14%
05/04/2023	Stephan Shakespeare	1,563,625	1.43%
05/04/2023	Hillary Shakespeare	3,344,000	3.05%
05/04/2023	Anna-Elizabeth Shakespeare	3,344,000	3.05%
26/01/2023	Liontrust Asset Management Plc	10,988,609	9.99%
10/01/2023	Liontrust Asset Management Plc	11,015,229	10.01%

Yougov PLC Shareholders

Director/PDMR Dealings

Major Shareholding Notifications

Yougov PLC Shareholders

Director and PDMR Dealings

Major Shareholding Notifications

Director/PDMR Dealings

Major Shareholding Notifications

Director and PDMR Dealings

Major Shareholding Notifications

Director and PDMR Dealings

Director and PDMR Dealings

Major Shareholding Notifications

Major Shareholding Notifications

Director and PDMR Dealings

Director and PDMR Dealings

Major Shareholding Notifications

Major Shareholding Notifications

Director and PDMR Dealings

Major Shareholding Notifications

Director and PDMR Dealings

Major Shareholding Notifications