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/Equities/AIMX/YOU/Holdings

Yougov PLC Holdings

/Equities/AIMX/YOU/Holdings

Yougov PLC Holdings

Name: YOU (YOU) Director and PDMR Dealings
Creator: Ticker
License: https://www.ticker.app/about/terms
Keywords: YOU, YOU, Director and PDMR Dealings, London Stock Exchange, RNS

Director and PDMR Dealings

Major Shareholding Notifications

Yougov PLC (YOU) Major Shareholders | Ticker | Ticker

/Equities/AIMX/YOU/Holdings

Yougov PLC Holdings

/Equities/AIMX/YOU/Holdings

Yougov PLC Holdings

Director and PDMR Dealings

Ian GriffithsPurchase

24/03/202650,000 shares

Ashley MartinPurchase

12/02/202627,914 shares

Deborah DavisPurchase

11/02/202620,175 shares

Alex McIntoshPurchase

15/12/20251,031 shares£2.06

Stephan ShakespearePurchase

16/10/20251,926,423 shares

Stephan ShakespearePurchase

29/08/20251,887,363 shares

Mike WoodsExercise

24/05/20241,200 shares£0.00

Mike WoodsSale

24/05/20241,200 shares£11,760.00

Shalini Govil-PaiPurchase

29/04/20241,685 shares£0.00

Stephan ShakespearePurchase

29/04/20243,370 shares£0.00

Devesh MishraPurchase

29/04/20241,685 shares£0.00

Andrea NewmanPurchase

29/04/2024561 shares£0.00

Rosemary LeithPurchase

29/04/20241,264 shares£0.00

Ashley MartinPurchase

29/04/2024561 shares£0.00

Alex McIntoshSale

26/04/20244,496 shares£40,014.40

Alex McIntoshSale

18/01/20245,481 shares

Date	Director/PDMR	Type	Shares	Price	Value
24/03/2026	Ian Griffiths	Purchase	50,000	–	–
12/02/2026	Ashley Martin	Purchase	27,914	–	–
11/02/2026	Deborah Davis	Purchase	20,175	–	–
15/12/2025	Alex McIntosh	Purchase	1,031	0.20	£2.06
16/10/2025	Stephan Shakespeare	Purchase	1,926,423	–	–
29/08/2025	Stephan Shakespeare	Purchase	1,887,363	–	–
24/05/2024	Mike Woods	Exercise	1,200	0.00	£0.00
24/05/2024	Mike Woods	Sale	1,200	980.00	£11,760.00
29/04/2024	Shalini Govil-Pai	Purchase	1,685	0.00	£0.00
29/04/2024	Stephan Shakespeare	Purchase	3,370	0.00	£0.00
29/04/2024	Devesh Mishra	Purchase	1,685	0.00	£0.00
29/04/2024	Andrea Newman	Purchase	561	0.00	£0.00
29/04/2024	Rosemary Leith	Purchase	1,264	0.00	£0.00
29/04/2024	Ashley Martin	Purchase	561	0.00	£0.00
26/04/2024	Alex McIntosh	Sale	4,496	890.00	£40,014.40
18/01/2024	Alex McIntosh	Sale	5,481	–	–

Director and PDMR Dealings

Major Shareholding Notifications

Open positions only

Artemis Investment Management LLP

27/03/20269,504,427 shares8.08%

Jupiter Fund Management PLC

25/03/20266,088,259 shares5.17%

Octopus Investments Limited

10/02/20268,191,507 shares6.99%

Artemis Investment Management LLP

26/01/20268,293,275 shares7.08%

Liontrust Asset Management Plc

26/11/202511,115,369 shares9.48%

Liontrust Asset Management Plc

04/07/202511,032,885 shares9.42%

Octopus Investments Limited

06/05/20258,363,335 shares7.15%

Octopus Investments Limited

17/02/20257,081,287 shares6.06%

Octopus Investments Limited

04/02/20256,987,681 shares5.98%

Octopus Investments Limited

04/02/20256,987,681 shares5.98%

Ameriprise Financial, Inc.

13/01/20256,039,765 shares5.17%

Ameriprise Financial, Inc.

14/11/20246,055,507 shares5.19%

Aggregate of abrdn plc affiliated investment management entities

25/10/2024

BlackRock, Inc.

28/05/2024

BlackRock, Inc.

29/12/20238,034,066 shares6.95%

Liontrust Asset Management Plc

27/11/202311,479,134 shares10.00%

Aggregate of abrdn plc affiliated investment management entities

16/10/20236,770,471 shares5.89%

Liontrust Asset Management Plc

12/04/202311,112,271 shares10.14%

Anna-Elizabeth Shakespeare

05/04/20233,344,000 shares3.05%

Hillary Shakespeare

05/04/20233,344,000 shares3.05%

Stephan Shakespeare

05/04/20231,563,625 shares1.43%

Liontrust Asset Management Plc

26/01/202310,988,609 shares9.99%

Liontrust Asset Management Plc

10/01/202311,015,229 shares10.01%

Date	Shareholder	Shares Held	Percentage
27/03/2026	Artemis Investment Management LLP	9,504,427	8.08%
25/03/2026	Jupiter Fund Management PLC	6,088,259	5.17%
10/02/2026	Octopus Investments Limited	8,191,507	6.99%
26/01/2026	Artemis Investment Management LLP	8,293,275	7.08%
26/11/2025	Liontrust Asset Management Plc	11,115,369	9.48%
04/07/2025	Liontrust Asset Management Plc	11,032,885	9.42%
06/05/2025	Octopus Investments Limited	8,363,335	7.15%
17/02/2025	Octopus Investments Limited	7,081,287	6.06%
04/02/2025	Octopus Investments Limited	6,987,681	5.98%
04/02/2025	Octopus Investments Limited	6,987,681	5.98%
13/01/2025	Ameriprise Financial, Inc.	6,039,765	5.17%
14/11/2024	Ameriprise Financial, Inc.	6,055,507	5.19%
25/10/2024	Aggregate of abrdn plc affiliated investment management entities	–	–
28/05/2024	BlackRock, Inc.	–	–
29/12/2023	BlackRock, Inc.	8,034,066	6.95%
27/11/2023	Liontrust Asset Management Plc	11,479,134	10.00%
16/10/2023	Aggregate of abrdn plc affiliated investment management entities	6,770,471	5.89%
12/04/2023	Liontrust Asset Management Plc	11,112,271	10.14%
05/04/2023	Anna-Elizabeth Shakespeare	3,344,000	3.05%
05/04/2023	Hillary Shakespeare	3,344,000	3.05%
05/04/2023	Stephan Shakespeare	1,563,625	1.43%
26/01/2023	Liontrust Asset Management Plc	10,988,609	9.99%
10/01/2023	Liontrust Asset Management Plc	11,015,229	10.01%

Major Shareholding Notifications

Director and PDMR Dealings

Major Shareholding Notifications

Open positions only

Artemis Investment Management LLP

27/03/20269,504,427 shares8.08%

Jupiter Fund Management PLC

25/03/20266,088,259 shares5.17%

Octopus Investments Limited

10/02/20268,191,507 shares6.99%

Artemis Investment Management LLP

26/01/20268,293,275 shares7.08%

Liontrust Asset Management Plc

26/11/202511,115,369 shares9.48%

Liontrust Asset Management Plc

04/07/202511,032,885 shares9.42%

Octopus Investments Limited

06/05/20258,363,335 shares7.15%

Octopus Investments Limited

17/02/20257,081,287 shares6.06%

Octopus Investments Limited

04/02/20256,987,681 shares5.98%

Octopus Investments Limited

04/02/20256,987,681 shares5.98%

Ameriprise Financial, Inc.

13/01/20256,039,765 shares5.17%

Ameriprise Financial, Inc.

14/11/20246,055,507 shares5.19%

Aggregate of abrdn plc affiliated investment management entities

25/10/2024

BlackRock, Inc.

28/05/2024

BlackRock, Inc.

29/12/20238,034,066 shares6.95%

Liontrust Asset Management Plc

27/11/202311,479,134 shares10.00%

Aggregate of abrdn plc affiliated investment management entities

16/10/20236,770,471 shares5.89%

Liontrust Asset Management Plc

12/04/202311,112,271 shares10.14%

Anna-Elizabeth Shakespeare

05/04/20233,344,000 shares3.05%

Hillary Shakespeare

05/04/20233,344,000 shares3.05%

Stephan Shakespeare

05/04/20231,563,625 shares1.43%

Liontrust Asset Management Plc

26/01/202310,988,609 shares9.99%

Liontrust Asset Management Plc

10/01/202311,015,229 shares10.01%

Date	Shareholder	Shares Held	Percentage
27/03/2026	Artemis Investment Management LLP	9,504,427	8.08%
25/03/2026	Jupiter Fund Management PLC	6,088,259	5.17%
10/02/2026	Octopus Investments Limited	8,191,507	6.99%
26/01/2026	Artemis Investment Management LLP	8,293,275	7.08%
26/11/2025	Liontrust Asset Management Plc	11,115,369	9.48%
04/07/2025	Liontrust Asset Management Plc	11,032,885	9.42%
06/05/2025	Octopus Investments Limited	8,363,335	7.15%
17/02/2025	Octopus Investments Limited	7,081,287	6.06%
04/02/2025	Octopus Investments Limited	6,987,681	5.98%
04/02/2025	Octopus Investments Limited	6,987,681	5.98%
13/01/2025	Ameriprise Financial, Inc.	6,039,765	5.17%
14/11/2024	Ameriprise Financial, Inc.	6,055,507	5.19%
25/10/2024	Aggregate of abrdn plc affiliated investment management entities	–	–
28/05/2024	BlackRock, Inc.	–	–
29/12/2023	BlackRock, Inc.	8,034,066	6.95%
27/11/2023	Liontrust Asset Management Plc	11,479,134	10.00%
16/10/2023	Aggregate of abrdn plc affiliated investment management entities	6,770,471	5.89%
12/04/2023	Liontrust Asset Management Plc	11,112,271	10.14%
05/04/2023	Anna-Elizabeth Shakespeare	3,344,000	3.05%
05/04/2023	Hillary Shakespeare	3,344,000	3.05%
05/04/2023	Stephan Shakespeare	1,563,625	1.43%
26/01/2023	Liontrust Asset Management Plc	10,988,609	9.99%
10/01/2023	Liontrust Asset Management Plc	11,015,229	10.01%

Director and PDMR Dealings

Ian GriffithsPurchase

24/03/202650,000 shares

Ashley MartinPurchase

12/02/202627,914 shares

Deborah DavisPurchase

11/02/202620,175 shares

Alex McIntoshPurchase

15/12/20251,031 shares£2.06

Stephan ShakespearePurchase

16/10/20251,926,423 shares

Stephan ShakespearePurchase

29/08/20251,887,363 shares

Mike WoodsExercise

24/05/20241,200 shares£0.00

Mike WoodsSale

24/05/20241,200 shares£11,760.00

Shalini Govil-PaiPurchase

29/04/20241,685 shares£0.00

Stephan ShakespearePurchase

29/04/20243,370 shares£0.00

Devesh MishraPurchase

29/04/20241,685 shares£0.00

Andrea NewmanPurchase

29/04/2024561 shares£0.00

Rosemary LeithPurchase

29/04/20241,264 shares£0.00

Ashley MartinPurchase

29/04/2024561 shares£0.00

Alex McIntoshSale

26/04/20244,496 shares£40,014.40

Alex McIntoshSale

18/01/20245,481 shares

Date	Director/PDMR	Type	Shares	Price	Value
24/03/2026	Ian Griffiths	Purchase	50,000	–	–
12/02/2026	Ashley Martin	Purchase	27,914	–	–
11/02/2026	Deborah Davis	Purchase	20,175	–	–
15/12/2025	Alex McIntosh	Purchase	1,031	0.20	£2.06
16/10/2025	Stephan Shakespeare	Purchase	1,926,423	–	–
29/08/2025	Stephan Shakespeare	Purchase	1,887,363	–	–
24/05/2024	Mike Woods	Exercise	1,200	0.00	£0.00
24/05/2024	Mike Woods	Sale	1,200	980.00	£11,760.00
29/04/2024	Shalini Govil-Pai	Purchase	1,685	0.00	£0.00
29/04/2024	Stephan Shakespeare	Purchase	3,370	0.00	£0.00
29/04/2024	Devesh Mishra	Purchase	1,685	0.00	£0.00
29/04/2024	Andrea Newman	Purchase	561	0.00	£0.00
29/04/2024	Rosemary Leith	Purchase	1,264	0.00	£0.00
29/04/2024	Ashley Martin	Purchase	561	0.00	£0.00
26/04/2024	Alex McIntosh	Sale	4,496	890.00	£40,014.40
18/01/2024	Alex McIntosh	Sale	5,481	–	–

Director and PDMR Dealings

Major Shareholding Notifications

Open positions only

Artemis Investment Management LLP

27/03/20269,504,427 shares8.08%

Jupiter Fund Management PLC

25/03/20266,088,259 shares5.17%

Octopus Investments Limited

10/02/20268,191,507 shares6.99%

Artemis Investment Management LLP

26/01/20268,293,275 shares7.08%

Liontrust Asset Management Plc

26/11/202511,115,369 shares9.48%

Liontrust Asset Management Plc

04/07/202511,032,885 shares9.42%

Octopus Investments Limited

06/05/20258,363,335 shares7.15%

Octopus Investments Limited

17/02/20257,081,287 shares6.06%

Octopus Investments Limited

04/02/20256,987,681 shares5.98%

Octopus Investments Limited

04/02/20256,987,681 shares5.98%

Ameriprise Financial, Inc.

13/01/20256,039,765 shares5.17%

Ameriprise Financial, Inc.

14/11/20246,055,507 shares5.19%

Aggregate of abrdn plc affiliated investment management entities

25/10/2024

BlackRock, Inc.

28/05/2024

BlackRock, Inc.

29/12/20238,034,066 shares6.95%

Liontrust Asset Management Plc

27/11/202311,479,134 shares10.00%

Aggregate of abrdn plc affiliated investment management entities

16/10/20236,770,471 shares5.89%

Liontrust Asset Management Plc

12/04/202311,112,271 shares10.14%

Anna-Elizabeth Shakespeare

05/04/20233,344,000 shares3.05%

Hillary Shakespeare

05/04/20233,344,000 shares3.05%

Stephan Shakespeare

05/04/20231,563,625 shares1.43%

Liontrust Asset Management Plc

26/01/202310,988,609 shares9.99%

Liontrust Asset Management Plc

10/01/202311,015,229 shares10.01%

Date	Shareholder	Shares Held	Percentage
27/03/2026	Artemis Investment Management LLP	9,504,427	8.08%
25/03/2026	Jupiter Fund Management PLC	6,088,259	5.17%
10/02/2026	Octopus Investments Limited	8,191,507	6.99%
26/01/2026	Artemis Investment Management LLP	8,293,275	7.08%
26/11/2025	Liontrust Asset Management Plc	11,115,369	9.48%
04/07/2025	Liontrust Asset Management Plc	11,032,885	9.42%
06/05/2025	Octopus Investments Limited	8,363,335	7.15%
17/02/2025	Octopus Investments Limited	7,081,287	6.06%
04/02/2025	Octopus Investments Limited	6,987,681	5.98%
04/02/2025	Octopus Investments Limited	6,987,681	5.98%
13/01/2025	Ameriprise Financial, Inc.	6,039,765	5.17%
14/11/2024	Ameriprise Financial, Inc.	6,055,507	5.19%
25/10/2024	Aggregate of abrdn plc affiliated investment management entities	–	–
28/05/2024	BlackRock, Inc.	–	–
29/12/2023	BlackRock, Inc.	8,034,066	6.95%
27/11/2023	Liontrust Asset Management Plc	11,479,134	10.00%
16/10/2023	Aggregate of abrdn plc affiliated investment management entities	6,770,471	5.89%
12/04/2023	Liontrust Asset Management Plc	11,112,271	10.14%
05/04/2023	Anna-Elizabeth Shakespeare	3,344,000	3.05%
05/04/2023	Hillary Shakespeare	3,344,000	3.05%
05/04/2023	Stephan Shakespeare	1,563,625	1.43%
26/01/2023	Liontrust Asset Management Plc	10,988,609	9.99%
10/01/2023	Liontrust Asset Management Plc	11,015,229	10.01%

Major Shareholding Notifications

Open positions only

Artemis Investment Management LLP

27/03/20269,504,427 shares8.08%

Jupiter Fund Management PLC

25/03/20266,088,259 shares5.17%

Octopus Investments Limited

10/02/20268,191,507 shares6.99%

Artemis Investment Management LLP

26/01/20268,293,275 shares7.08%

Liontrust Asset Management Plc

26/11/202511,115,369 shares9.48%

Liontrust Asset Management Plc

04/07/202511,032,885 shares9.42%

Octopus Investments Limited

06/05/20258,363,335 shares7.15%

Octopus Investments Limited

17/02/20257,081,287 shares6.06%

Octopus Investments Limited

04/02/20256,987,681 shares5.98%

Octopus Investments Limited

04/02/20256,987,681 shares5.98%

Ameriprise Financial, Inc.

13/01/20256,039,765 shares5.17%

Ameriprise Financial, Inc.

14/11/20246,055,507 shares5.19%

Aggregate of abrdn plc affiliated investment management entities

25/10/2024

BlackRock, Inc.

28/05/2024

BlackRock, Inc.

29/12/20238,034,066 shares6.95%

Liontrust Asset Management Plc

27/11/202311,479,134 shares10.00%

Aggregate of abrdn plc affiliated investment management entities

16/10/20236,770,471 shares5.89%

Liontrust Asset Management Plc

12/04/202311,112,271 shares10.14%

Anna-Elizabeth Shakespeare

05/04/20233,344,000 shares3.05%

Hillary Shakespeare

05/04/20233,344,000 shares3.05%

Stephan Shakespeare

05/04/20231,563,625 shares1.43%

Liontrust Asset Management Plc

26/01/202310,988,609 shares9.99%

Liontrust Asset Management Plc

10/01/202311,015,229 shares10.01%

Date	Shareholder	Shares Held	Percentage
27/03/2026	Artemis Investment Management LLP	9,504,427	8.08%
25/03/2026	Jupiter Fund Management PLC	6,088,259	5.17%
10/02/2026	Octopus Investments Limited	8,191,507	6.99%
26/01/2026	Artemis Investment Management LLP	8,293,275	7.08%
26/11/2025	Liontrust Asset Management Plc	11,115,369	9.48%
04/07/2025	Liontrust Asset Management Plc	11,032,885	9.42%
06/05/2025	Octopus Investments Limited	8,363,335	7.15%
17/02/2025	Octopus Investments Limited	7,081,287	6.06%
04/02/2025	Octopus Investments Limited	6,987,681	5.98%
04/02/2025	Octopus Investments Limited	6,987,681	5.98%
13/01/2025	Ameriprise Financial, Inc.	6,039,765	5.17%
14/11/2024	Ameriprise Financial, Inc.	6,055,507	5.19%
25/10/2024	Aggregate of abrdn plc affiliated investment management entities	–	–
28/05/2024	BlackRock, Inc.	–	–
29/12/2023	BlackRock, Inc.	8,034,066	6.95%
27/11/2023	Liontrust Asset Management Plc	11,479,134	10.00%
16/10/2023	Aggregate of abrdn plc affiliated investment management entities	6,770,471	5.89%
12/04/2023	Liontrust Asset Management Plc	11,112,271	10.14%
05/04/2023	Anna-Elizabeth Shakespeare	3,344,000	3.05%
05/04/2023	Hillary Shakespeare	3,344,000	3.05%
05/04/2023	Stephan Shakespeare	1,563,625	1.43%
26/01/2023	Liontrust Asset Management Plc	10,988,609	9.99%
10/01/2023	Liontrust Asset Management Plc	11,015,229	10.01%